Mystery shopping

The Market Research Society (MRS)

Course

In London

£ 455 + VAT

The best Market Analysis courses

See all

See all

Description

  • Type

    Course

  • Location

    London

This course enables you to: develop a thorough understanding of the principles and applications of mystery shopping. Suitable for: This course will benefit researchers with little or no practical experience of mystery shopping techniques who are interested in developing their skills in this area.

Facilities

Location

Start date

London
See map
15 Northburgh Street, EC1V 0JR

Start date

On request

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Who would you like to address this question to?

Fill in your details to get a reply

We will only publish your name and question

Reviews

Course programme

Mystery Shopping
What it is and How to Use It

Objective
This course enables you to:
  • develop a thorough understanding of the principles and applications of mystery shopping.

Learning outcomes
By the end of the course, delegates should have an understanding of:
  • the growth and development of mystery shopping in the UK and internationally
  • how mystery shopping differs from other market research methods
  • mystery shopping methodology, including:
    • form design
    • sampling
    • data collection methods
    • basic analysis techniques
    • drawing conclusions and making recommendations
    • presenting and reporting
Delegates will have the opportunity to develop their practical understanding of mystery shopping via a focus on case studies during break-out sessions.

Who will benefit?
This course will benefit researchers with little or no practical experience of mystery shopping techniques who are interested in developing their skills in this area.

See related categories

Mystery shopping

£ 455 + VAT

The best Market Analysis courses

See all

See all