N8FY Advertising & Marketing Communications with Foundation Year BA (Hons)

Skills and experience gained Educational Aims: To develop students intellect and to stimulate their imagination, to increase their powers of understanding and judgement, to build skills of problem-solving, analysis and to promote their transferability, to encourage independence in judgement and an awareness of the students own abilities and development needs, to help in developing a creative and enquiring approach to life and work, to provide an in-depth understanding of the theory and practice of marketing communications within a business and general marketing context, to develop the skills and confidence to operate successfully within the communications industry, to develop expertise in the range of marketing communications specialisms. It aims to cultivate the ability to draw together and integrate diverse communications elements into a coherent and effective campaign, to provide a specialist marketing communications education, to enable students to inter-relate marketing communications activities with other business disciplines, to develop a critical awareness of current marketing communications practices and to prepare students for life-long learning. After the course Career: Integrated brand communications, specialist agency or in-house functions e.g. advertising, public relations, client-side brand management. Further study: Specialist areas of marketing communications e.g. corporate communications, media planning.