Online Advertising Masterclass (1 Day Classroom)
Short course
In Manchester and London
Learn to boost website traffic!
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Type
Short course
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Level
Intermediate
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Location
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Class hours
6h
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Duration
1 Day
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Start date
Different dates available
This course covers search marketing through paid advertising: Google Adwords Advertising from search, remarketing, mobile, display to YouTube as well as other types of Online Advertising – Social Media and other online platforms to boost website traffic… it’s all here!
Facilities
Location
Start date
Start date
Start date
About this course
Learn how to advertise effectively through Digital channels.
For anyone who needs to learn how to advertise effectively through online platforms.
Reviews
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 7 years
Subjects
- Marketing
- Online Advertising
- Advertising
- Online marketing and publicity
- SEO
- SEM
- Search Engine Optimization
- Positioning
- Internet searching
- Audience
Teachers and trainers (1)
Dawn McGruer
Head Tutor / Director
Dawn is a strategic digital & social media marketing trainer, practitioner, consultant, author and blogger who has over 16 years experience in the digital marketing arena. She is also the Director of Business Consort which was established in 2005 and has developed it into one of the world leading training organisations which is accredited by The Chartered Institute of Marketing. With over 2 million subscribers Dawn has become a key influencer in this area and provides Social Media and Digital Marketing Training Courses including the CAM Diploma in Digital Marketing.
Course programme
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
There are 2 ways search marketing works for boosting traffic to your website and in this course we cover Online Advertising;
“organic” SEM is a “natural” way to improve your ranking in search engines and therefore drive traffic to your website – The most common form of organic SEM is search engine optimisation (SEO) and “paid” SEM is “online Advertising” such as pay-per-click (PPC)
You will learn
Successful pay-per-click campaign characteristics
- A logical, organised structure – made up of 5 elements
- Comprehensive keyword research
- Ongoing management and maintenance
- The course will be broken down into the 10 steps for Managing Your Google Adwords Campaigns
- Establishing Account Goals
- Determine Audience
- PPC Keyword Research
- Set Budget & Bids
- Structure Account
- Writing Persuasive Ads
- Design Amazing Landing Pages
- Implement Conversion Tracking
- Grow Remarketing Lists
- Optimise & Test – Keep Improving Results!
We will also look at a variety of tools to help support & manage your campaigns;
- Google Analytics
- Google Trends
Online Advertising Masterclass (1 Day Classroom)