On-Page SEO Training | SEO Training Courses

Introduction

This practical SEO (search engine optimisation) training course shows how to plan your search engine optimisation, reviewing the many techniques that can increase natural search traffic and measure the resulting customers. It will show delegates how to use SEO tactics to win new customers, ensure existing customers are able to find what they are looking for and to create profitable and sustainable online business.

Pre-Requisites

There are no pre- requisites for the course

Who Should attend?

Marketing or web managers who are required to plan and implement an SEO program in both B2B and B2C markets. They will either have experience of planning and running SEO programs.

What will you learn?

• Once you have completed the SEO Advanced - Onsite Signals; Content and planning course you will be able to fully understand:
• Research, plan, co-ordinate, and implement structured SEO programs across various teams.
• Learn about the four signal groups that Google measures to determine ranking.
• Measure the results of your SEO.
• Make the best use of your SEM budget.
• Win support for SEO and avoid the smoke and mirrors accusations of stakeholders.
• Improve the focus, process and techniques of SEO with valuable hints and tips.
• Gain a broader understanding of the role of SEO within the overall marketing plan

Course Outline

• The four principle SEO signal groups that drive success in natural search.
• Content; links; users; trust.
• Keyword and SEO research.
• How to build a ROI model.
• Identifying the existing strengths of your website and how to improve them.
• Apportioning SEO spend.
• Collecting, measuring and managing SEO reporting.
• The right SEO mix for your market.
• Building your own SEO toolbox.
• SEO copywriting.
• Integrating social media and your SEO program.
• Selecting and working with an SEO.
• Improving SEO.
• Optimisation for web, video, shopping etc