Part Time CIM L6 Professional Diploma In Marketing

In Solihull

Price on request

Description

  • Typology

    Vocational qualification

  • Location

    Solihull

Description

The Professional Diploma in Marketing concentrates on the 'how to' aspects of marketing planning. The focus moves from the theoretical aspects of marketing towards the skills required to manage the function itself. It is ideal for marketers with operational responsibilities including department managers, product/brand managers, account managers, marketing executives and business development.

Facilities

Location

Starts

Solihull (West Midlands)
See map
Blossomfield Road, B91 1SB

Starts

On request

To take into account

To qualify for this course you will need to meet at least one of these criteria: Hold a Bachelor or Masters degree (or equivalent) where a minimum of one third of the credits come from marketing (ie. 120 credits in Bachelors degrees or 60 credits in Masters Degrees); OR CIM Professional Certificate in Marketing; OR suitable work experience in a marketing management role such that potential...

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Course programme


CIM L6 Professional Diploma In Marketing
Course Level: Level 6 - Higher Education equivalent to Honours Degree or Graduate Certificates and Diplomas

Reference Number: QMA6TD01/BCPF

Introduction

  • The Professional Diploma in Marketing concentrates on the 'how to' aspects of marketing planning. The focus moves from the theoretical aspects of marketing towards the skills required to manage the function itself. It is ideal for marketers with operational responsibilities including department managers, product/brand managers, account managers, marketing executives and business development managers.


What will be covered in the course?

  • Marketing Planning Process: The role of marketing planning in delivering market strategies; the marketing audit; segmentation, targeting and positioning strategies; adapting marketing planning in different contexts. Delivering Customer Value Through Marketing: Product proposition and brand management; channel management; managing marketing communications; managing customer's service expectations through the marketing mix. Managing Marketing: The marketing infrastructure; managing marketing teams; operational finances for marketing. Project Management in Marketing: Using marketing information to justify marketing projects; building a case for marketing projects; managing risk in marketing projects; project management.


Course dates and times
Offered at various times, please contact us for further information.

What qualification(s) can be gained?
CIM Professional Diploma in Marketing

How is the course assessed?
Marketing Planning Process: Work based assignment involving preparing a marketing plan. Delivering Customer Value Through Marketing: Three hour unseen examination based on pre-seen case material. Managing Marketing: Work based assignment. Project Management in Marketing: Work based project studying a specific area of business activity.

Costs

  • Course Fee *: £1,340.00 * Payable for each year if the course is longer than 12 months.


Additional costs

  • CIM Membership - £160 per annum. CIM exam fees - £75 per unit (x4). Text books - approx £30 per unit (x4)


Attendance and additional study hours

  • The course runs over approximately 15 months as standard, but there is a fast-track option to complete in less than a year. Classes are mainly one evening per week 6.30-9.30pm, but with some daytime attendance required also.


Further information
An Interview is required to join this course.Solihull College offers full time and part time courses for businesses and residents in Birmingham, Walsall, Wolverhampton, Coventry Warwickshire and the whole of the West Midlands.

Entry Requirement
To qualify for this course you will need to meet at least one of these criteria: Hold a Bachelor or Masters degree (or equivalent) where a minimum of one third of the credits come from marketing (ie. 120 credits in Bachelors degrees or 60 credits in Masters Degrees); OR CIM Professional Certificate in Marketing; OR suitable work experience in a marketing management role such that potential students can meet the learning outcomes of the CIM Professional Certificate and is sufficient to pass the Entry Test to Level 6.

Part Time CIM L6 Professional Diploma In Marketing

Price on request