PAS 2020:2009
Course
Distance
£ 80
+ VAT
Description
-
Type
Course
-
Methodology
Distance Learning
Direct Marketing. Environmental Performance. Specification.
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Course programme
Description
Direct Marketing. Environmental Performance. Specification.
Program
Buy PAS 2020:2009 today - the environmental management specification for direct marketing!PAS 2020 establishes a set of environmental objectives, performance levels and indicators for the different environmental aspects of a direct marketing (DM) campaign. The indicators provide an indirect measure of a DM campaign's environmental impact on such things as climate change. They can be used by clients and suppliers to demonstrate in real terms a commitment to more responsible business practices.
This PAS is applicable to DM campaigns:
ISBN 10: 058059999X
ISBN 13: 9780580599996
Pages: 39
Format: Softcover
Published Date: 7 January 2009
Availability: In Stock
Buy your copy of PAS 2020 today!
Direct Marketing. Environmental Performance. Specification.
Program
Buy PAS 2020:2009 today - the environmental management specification for direct marketing!PAS 2020 establishes a set of environmental objectives, performance levels and indicators for the different environmental aspects of a direct marketing (DM) campaign. The indicators provide an indirect measure of a DM campaign's environmental impact on such things as climate change. They can be used by clients and suppliers to demonstrate in real terms a commitment to more responsible business practices.
This PAS is applicable to DM campaigns:
- For all types of products and services,
- That use one or more communications channel,
- That are a one-off or ongoing.
- Specifying the management of a campaign,
- Identifying environmental aspects and specifying associated environmental objectives and environmental performance levels,
- Specifying environmental performance indicators.
- Direct mail,
- Door to door unaddressed mail,
- Email marketing,
- Field marketing,
- Inserts in publications,
- Mobile marketing,
- Telemarketing.
- PAS 2020 establishes a set of environmental objectives, performance levels and indicators for the different environmental aspects of a direct marketing (DM) campaign. Helping you to run an environmentally friendly DM campaign, whilst also guarding against any possible negative PR relating to DM and being unenvironmentally friendly.
- Allows an organisation to demonstrate in real terms a commitment to more responsible business practices, whilst also saving money on certain aspects of a DM campaign. Good for the environment and for the organisation.
- PAS 2020 applies to all organisations involved in direct marketing regardless of their size or complexity. Providing a generic best practice framework for the industry.
ISBN 10: 058059999X
ISBN 13: 9780580599996
Pages: 39
Format: Softcover
Published Date: 7 January 2009
Availability: In Stock
Buy your copy of PAS 2020 today!
PAS 2020:2009
£ 80
+ VAT