PAS 2020:2009

Course

Distance

£ 80 + VAT

Description

  • Typology

    Course

  • Methodology

    Distance Learning

Description

Direct Marketing. Environmental Performance. Specification.

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Course programme

Description
Direct Marketing. Environmental Performance. Specification.

Program

Buy PAS 2020:2009 today - the environmental management specification for direct marketing!PAS 2020 establishes a set of environmental objectives, performance levels and indicators for the different environmental aspects of a direct marketing (DM) campaign. The indicators provide an indirect measure of a DM campaign's environmental impact on such things as climate change. They can be used by clients and suppliers to demonstrate in real terms a commitment to more responsible business practices.


This PAS is applicable to DM campaigns:

  1. For all types of products and services,
  2. That use one or more communications channel,
  3. That are a one-off or ongoing.
PAS 2020 focuses on:
  1. Specifying the management of a campaign,
  2. Identifying environmental aspects and specifying associated environmental objectives and environmental performance levels,
  3. Specifying environmental performance indicators.
It covers the following communications channels:
  1. Direct mail,
  2. Door to door unaddressed mail,
  3. Email marketing,
  4. Field marketing,
  5. Inserts in publications,
  6. Mobile marketing,
  7. Telemarketing.
Key Features and Benefits:
  • PAS 2020 establishes a set of environmental objectives, performance levels and indicators for the different environmental aspects of a direct marketing (DM) campaign. Helping you to run an environmentally friendly DM campaign, whilst also guarding against any possible negative PR relating to DM and being unenvironmentally friendly.
  • Allows an organisation to demonstrate in real terms a commitment to more responsible business practices, whilst also saving money on certain aspects of a DM campaign. Good for the environment and for the organisation.
  • PAS 2020 applies to all organisations involved in direct marketing regardless of their size or complexity. Providing a generic best practice framework for the industry.
Publisher: BSI
ISBN 10: 058059999X

ISBN 13: 9780580599996

Pages: 39
Format: Softcover
Published Date: 7 January 2009
Availability: In Stock

Buy your copy of PAS 2020 today!

PAS 2020:2009

£ 80 + VAT