People to People Fundraising: Social Networking and Web 2.0 for Charities

Description
This hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking and Web 2.0 for charity fundraising.

Program

Cutting-edge strategies, data, and techniques from the world's foremost ePhilanthropy experts.Find out how to make the most of your online fundraising efforts with the expert advice found in People to People Fundraising: Social Networking and Web 2.0 for Charities.

This guide features a foreword by James Austin of Harvard University. This hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking and Web 2.0 for charity fundraising, including:

• Getting supporters to do more than give
• Evaluating your Website blogs - an important development in fundraising
• The power of celebrity in building communities
• How to leverage an individual supporter's social network
• Online marketing to ethnic and special interest communities
• How to influence single-gift Web donors to become monthly donors
• The opportunities and challenges of multi-channel marketing
• Why ePhilanthropy succeeds - seven pillars of e-success
• Connecting with planned gift donors and prospects
• Buttons and banners on company Websites. Plus much more!

The book is based on the authors decades of combined real-life experience. Plus scores of international case studies demonstrating ePhilanthropy success stories from around the world. People to People Fundraising provides a wealth of proven, practical techniques to help you boost your organisation's success.
Key Features & Benefits:

• The authors share a wealth of proven, practical techniques to help you boost your organisation's success.
• Based on case studies and the authors' decades of experience, this guide shows how to leverage the power of Web 2.0 and social networking to benefit charities.
• Comprehensively covers a subject that in years to come that will be of major importance to the not-for-profit sector.

Authors: Ted Hart, James M. Greenfield, Sheeraz D. Haji
Publisher: John Wiley & Sons
ISBN 10: 0470120770
ISBN 13: 9780470120774
Pages: 288
Format: Hard Cover
Published Date: 18 January 2008
Availability: In Stock

Charities are always looking for innovative and new ways to raise money, utilise the new wave of social networking and Web 2.0 technologies using this book to help you raise money!