Persuasive Writing
Course
Online
Description
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Type
Course
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Level
Intermediate
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Methodology
Online
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Class hours
6h
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Duration
1 Year
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Online campus
Yes
The Persuasive Writing course is designed to help learners master the art of compelling, influential communication. This online CPD course explores techniques to craft clear, engaging, and persuasive content across multiple contexts, from marketing copy and business proposals to reports and professional emails. Learners will gain essential skills in structuring arguments, using rhetorical strategies, and adapting tone to engage diverse audiences effectively.
Through carefully designed modules, participants will improve clarity, coherence, and impact in their writing. The course emphasises practical strategies for influencing decision-making, enhancing brand messaging, and boosting personal and professional communication effectiveness.
Whether you are aiming to strengthen workplace communication, develop marketing or content creation skills, or enhance your professional profile, this course provides the knowledge and tools to achieve measurable results. By combining theory with actionable writing exercises, learners leave confident in their ability to persuade, inform, and inspire through written content.
Ideal for professionals, aspiring writers, and anyone looking to improve their persuasive communication, this course equips participants with transferable skills highly valued in business, marketing, education, and beyond.
Important information
Price for Emagister users:
About this course
Develop persuasive writing techniques for professional contexts
Structure arguments clearly and effectively
Apply rhetorical strategies to influence and engage readers
Adapt tone and style to different audiences
Improve clarity, coherence, and impact in written communication
Enhance marketing, content creation, and business writing skills
Strengthen CVs with professional writing expertise
This course is suitable for a wide range of learners, including professionals, students, aspiring writers, and business owners who wish to enhance their written communication skills. It is ideal for those working in marketing, content creation, corporate communication, education, and administration.
Learners seeking to improve their ability to influence and engage audiences, craft compelling messages, or boost professional credibility will find this course particularly beneficial. Accessible and flexible, it caters to individuals aiming to develop both personal and career-focused writing skills. The course also supports anyone looking to strengthen their portfolio or CV with demonstrable expertise in persuasive writing.
No formal entry requirements are necessary to enrol in this course. It is suitable for learners aged 16 and above. To succeed, participants are recommended to have a good command of English, basic numeracy skills, and familiarity with using a computer and online learning platforms. This ensures learners can fully engage with the course content and complete the practical exercises with confidence.
Upon successful completion of the Persuasive Writing course, you will qualify for a UK and internationally recognised professional certification. You may also choose to formalise your achievement by obtaining your PDF Certificate for £9 or a Hardcopy Certificate for £15.
The Persuasive Writing course offers flexible, self-paced learning, allowing learners to study at their convenience. Expert-designed modules provide clear, practical guidance to develop skills that are immediately applicable in professional and personal contexts.
The course focuses on career-oriented outcomes, helping participants enhance their CV and professional profile with recognised expertise in persuasive writing. Its practical approach ensures learners acquire valuable, transferable skills that improve workplace communication, content creation, and marketing effectiveness. This combination of flexibility, expert guidance, and career-focused learning sets this course apart in online CPD education.
This course is designed to be fully accessible to beginners and those with limited prior writing experience. Each module is structured to build foundational skills progressively, allowing learners to develop confidence and competence at their own pace. Clear explanations, practical exercises, and guidance ensure that all participants, regardless of background, can achieve meaningful learning outcomes.
Completing the Persuasive Writing course can enhance your professional profile and CV by demonstrating advanced communication skills. Learners gain transferable abilities useful in marketing, content creation, corporate communication, and education. These skills can improve workplace effectiveness, boost employability, and provide a competitive edge in roles requiring strong written persuasion and clarity.
The course is fully online and self-paced, allowing you to study from anywhere and at any time. Learners access expert-designed modules, instructional materials, and exercises through an intuitive digital platform. This flexible approach ensures you can fit learning around your schedule while steadily building your persuasive writing skills without the need for live classes or fixed timetables.
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This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 7 years
Subjects
- Marketing
- Communication Skills
- Writing
- Communication Training
- Persuasive
Teachers and trainers (1)
One Education
Course Provider
Course programme
Persuasive Writing teaches techniques to craft compelling and convincing written content that influences readers’ thoughts, feelings, or actions. It covers understanding the audience, structuring arguments, using evidence, and employing rhetorical strategies such as ethos, pathos, and logos. By mastering persuasive writing, learners can create impactful essays, marketing copy, proposals, and communications that effectively motivate and persuade.
Course Curriculum
- Section 01: Introduction
- Section 02: The Personal Journey of Writing
- Section 03: What Kind of Writing Suits Your Personality
- Section 04: The Exceptional Writing Journey
- Section 05: How to Become an Exceptional Writer
- Section 06: Keys to Exceptional Writing
- Section 07: Exceptional Writing Deterrents
- Section 08: Practical Guide to Persuasive Copywriting
- Section 09: Headlining Copywriting Formulas
- Section 10: Organizational Copywriting Formulas
- Section 11: Action Copywriting Formulas
- Section 12: Email Copywriting Formulas
- Section 13: Q&A with Renee Sylvestre-Williams (Forbes Contributor)
- Section 14: Q&A with Matthew Rolnick (Forbes Council Member & Columnist)
Persuasive Writing
