Photography as a Business Level 3

This 15 week advanced course has been designed to offer the ambitious photographer the opportunity to develop a greater understanding of creative photography and provide a comprehensive introduction to the commercial world of photography.

Topics include:

• Viability study into starting a photographic business; is your idea going to work?


• Business plans and finding funding to start a business


• Marketing, advertising and booking customers¨


• Wedding photography practical shoot - model bride & groom shoot on location at a venue, an opportunity to start developing a professional portfolio


• Wedding image editing - batch editing of wedding images, album design and creation, and print mounting ¨


• Wedding pricing, contracts, costings, insurance requirements, legal issues and trade suppliers.

¨Portrait photography ¨

• Portrait photography - families, kids, babies ¨


• Practical studio and location shoots - a portfolio building opportunity with posing ideas that customers will buy


• Finding customers, marketing and advertising


• Selling, upselling, products and costings


• Editing for portrait photography¨

Generic photography business skills ¨

• Website building¨


• Getting a website to the top of Google via Wordpress


• Social media for advertising and marketing


• Self promotion¨ ¨


• Sales techniques ¨


• Online sales ¨


• Equipment requirements - what gear you need and how to buy it cheaply


• Insurance, qualifications and HMRC tax payments