Planning and Management of Information Campaigns

London Training for Excellence

Short course

In London, Amman (Jordan), Amsterdam (Netherlands) and 22 other venues

£ 3,335 + VAT

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Description

  • Duration

    5 Days

  • Start date

    Different dates available

Sustained public relations campaigns can help drive strategic organizational change, build public perceptions and drive reputation with key stakeholders. Well-planned and executed campaigns are a cost-effective means of changing perceptions and increasing stakeholder value for an organisation.
This powerful program takes a problem solving approach to the design of Information campaigns. By closely fitting the campaign to core business priorities as well as project objectives campaign design reinforces key messages and organizational strategy. Participants will develop the skills to design, plan, cost, deliver and evaluate campaigns using the full range of PR media and channels. Case study examples in print and video will be used throughout. Action planning for the workplace to put ideas into action is a strong feature of the program.
 

Facilities

Location

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Amman (Jordan)
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Amsterdam (Netherlands)
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Athens (Greece)
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Barcelona (Spain)
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Brussels (Belgium)
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Budapest (Hungary)
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Copenhagen (Denmark)
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Dubai (United Arab Emirates)
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Frankfurt am Main (Germany)
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Kuala Lumpur (Malaysia)
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Lisbon (Portugal)
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London
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198-206 Acton Ln, NW10 7NH

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London
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Madrid (Spain)
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Miami (USA)
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Milano (Italy)
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Mumbai (India)
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München (Germany)
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New York City (USA)
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Paris (France)
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Prague (Czech Republic)
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Singapore (Singapore)
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Stockholm (Sweden)
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Vienna (Austria)
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Zürich (Switzerland)
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İstanbul (Turkey)
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Reviews

This centre's achievements

2018

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 6 years

Subjects

  • Problem Solving
  • Approach
  • Design
  • PR training
  • Public
  • Planning
  • Media
  • PR
  • Media and Journalism

Course programme

  • To examine the range of PR campaigns and the purposes that they can achieve. 
  • To develop a problem-solving approach to match information campaign strategy to business objectives. 
  • To plan information campaigns to meet need setting clear objectives with behavioral outcomes and measurable results. 
  • To examine a wide range of successful campaigns to judge the differing strategies and use of channels and media. 
  • To learn how to evaluate information campaigns to demonstrate success to the business and to develop campaign methodology.
  •  

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Planning and Management of Information Campaigns

£ 3,335 + VAT

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