Fashion Product Management

- Work with brand analysis tools to build the brand through the product.

- Emphasise the importance of cooperation between the design, marketing, sales and production teams to carry out the strategy that has been defined.

- Introduce the main types of suppliers, materials, outsourcing and logistics that surround a fashion product.

- Analyse trends and art direction in order to focus the collections from the creative, conceptual and stylistic point of view.

- Define the structure, breadth and depth of collections by analysing sales, the competition and trends in order to develop a collection with the optimum final value, time and costs.

- Analyse in depth the product range and its efficiency at the POS using the product managers’ work.

- Give a knowledge of consumer analysis, competition studies, team management, scheduling and project development that is based on the design thinking methodology.

- Understand the level of involvement of each of the players (design, product, marketing and communication) in the success of the collection.

- Fashion designers who wish to acquire a knowledge of collection coordination and product management.

- Product managers who wish to expand their knowledge of product development.

- Marketing professionals who wish to gain an in-depth knowledge of fashion products.

- Communications professionals who wish to gain an in-depth knowledge of products and product processes in order to make their campaigns more efficient.

- Professionals working in fashion companies who wish to gain an in-depth knowledge of everything relating to products and collections and their integration with other departments.

- Human resources personnel who wish to understand how all the departments related with a fashion product operate within an organisation.

- Integrated design and product departments or independent studios.

Professional Opportunities

- Marketing departments.

- Product development.

- Product management department.

- Product marketing.

- Purchasing and supplier management.

- Quality control.

- Entrepreneur with own business.