PR & Content Marketing - An Introduction
Short course
In Poole
Description
-
Type
Short course
-
Level
Beginner
-
Location
Poole
-
Class hours
3h
-
Duration
10 Days
If you think Public Relations is all about the fluffy stuff that you really haven’t got time for with everything else you are doing to run your business, think again!
The Chartered Institute of Public Relations state: “Public Relations is about reputation; the result of what you do, what you say and what others say about you”.
Public Relations underpin the whole of your business. From the impression you want to give your customers to the way you communicate with your employees. If you go to networking meetings and you are talking to others about your business, you are doing your own PR!
Facilities
Location
Start date
Start date
About this course
Course will give you the tools and knowledge you need to create a strong and effective Public Relations strategy, to ensure your business raises its profile, maintains its reputation and meets its aims and objectives.
Reviews
Subjects
- Public Relations
- Marketing
- PR training
- Public
- Social Media
- Media
- PR
- Press releases
- Stakeholders
- Communicate
- Channels
- Crisis PR
- Newsworthy
- PR supports
Course programme
During the course you will explore and examine:
- What is PR?
- How it works and why it sometimes fails
- Creating your message
- Identifying your key stakeholders and how to communicate with them
- How PR supports your marketing and social media activity
- How to develop a campaign
- Using the different channels available
- What is newsworthy?
- Press Releases and how to build your own media list
- Crisis PR
Upon completion of this course, each student will have a PR Strategy outline, Press Release Templates and a basic media database for their business.
PR & Content Marketing - An Introduction