Product and Industrial Engineering - BEng (Hons) Scheme

Bachelor's degree

In Hong Kong (Hong Kong)

Price on request

Description

  • Type

    Bachelor's degree

  • Location

    Hong kong (Hong Kong)

  • Duration

    4 Years

  • Start date

    September

The programme provides comprehensive education and training in the development of successful new products in which graduates are able to synthesise product design, technologies and business issues.

Adopting an integrative and problem-based teaching and learning approach, the programme helps students to develop their knowledge of product design and development, and marketing, as well as their communication, team-playing, management and self-learning skills. Graduates are able to play leading roles in the industry by virtue of their well-balanced education and practical training.

Facilities

Location

Start date

Hong Kong (Hong Kong)
See map
11 Yuk Choi Rd, Hung Hom, Hong Kong

Start date

SeptemberEnrolment now open

About this course


With decreasing time to market, increasing customer expectations and global competition, product design and development has become increasingly more complex in recent years. Today, product engineers carry out product design and development tasks that are not only limited to functional or engineering design but also need to incorporate the considerations of aesthetic issues, design for the product life cycle, technologies and business issues. There is now an urgent need to produce professionals in product development who can be innovative, knowledgeable and skilful enough to synergise product development with design, technology and business in developing successful new products.

To fulfil this need, the BEng(Hons) in Product Engineering with Marketing programme is designed to achieve the following aims and learning outcomes:

Provide integrated education and training to students for synergising product design, technology and business in new product development;
Enable students to develop their knowledge in business development, strategic product planning, product marketing and management, and understand how they relate to the development of successful new products; and
Supply graduates who are capable of product design and development, and can interact with customers, industrial designers, production personnel, suppliers and vendors, understand market situations and competition environments, identify market needs and opportunities to convert them into new products that satisfy customer needs and all product engineering requirements.

Both the BEng PEM and BEng ISE programmes have been granted full accreditation by the Hong Kong Institution of Engineers (HKIE) as a professional engineering degree programme recognized by other Washington Accord signatories.

The Washington Accord is an international agreement between bodies responsible for accrediting engineering degree programmes. Currently, it has 18 signatories, including the United States, the United Kingdom, Australia, Canada, Japan, Korea, Singapore, Taiwan, Malaysia and New Zealand.

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Subjects

  • Market
  • Design
  • Mathematics
  • Industrial Engineering
  • Marketing
  • Marketing Management
  • Product Development
  • Global
  • Project
  • Planning
  • Technology
  • Engineering
  • Communication Training
  • GCSE Mathematics
  • Product Design

Course programme

Year 1 (Common curriculum in this scheme)
  • Basic Mathematics I – Calculus and Probability and Statistics
  • Basic Mathematics II – Calculus and Linear AlgebraInformation TechnologyPhysics I & IIFreshman Seminar for Engineering
  • Engineering Communication and Fundamentals
  • English I & II
  • CAR I & II
  • Healthy Lifestyle
  • Leadership and Intra-Personal Development

Year 2
  • Chinese Communication
  • Fundamentals of Materials Science and Engineering/Chemistry/Biology
  • Mathematics I
  • Engineering Economics
  • Quality Engineering
  • Introduction to Marketing
  • Elective 1
  • Introduction to Industrial Design
  • Society and the Engineer
  • Appreciation of Manufacturing Technologies
  • CAR III & IV

Year 3
  • Instrumentation and Product Testing
  • Mechatronics for Products/Electricity and Electronics
  • Integrated Design for Manufacture
  • Marketing Research
  • Integrated Product Engineering Project I
  • Engineering Management
  • Professional Communication in English
  • Professional Communication in Chinese
  • Tool Design
  • Service-Learning
  • Integrated Project

Year 4
  • New Product Planning and Development
  • Global Marketing
  • Eco-design & Manufacture
  • Computer-Aided Product Design
  • Business to Business Marketing
  • Product Safety & Reliability
  • Elective 2 & 3*
  • Capstone Project

Elective Subjects:
  • Total Quality Management
  • Advanced Mould and Die Design
  • Advanced Manufacturing Technology
  • Marketing Management in China
  • Sales Management
  • Design in Business for Engineering
  • Sustainable Product Design

Product and Industrial Engineering - BEng (Hons) Scheme

Price on request