Product design and development

Lectures: 2 sessions / week, 1.5 hours / session

The focus of Product Design and Development is integration of the marketing, design, and manufacturing functions of the firm in creating a new product. The course is intended to provide you with the following benefits:

This is a 12-unit graduate course. Accordingly, the course has been designed to demand approximately 12 hours per week of your time. It is expected that each student will prepare for and attend all of the class sessions and will regularly enhance class discussions. Most important though are substantial and continuous contributions to the progress of the team project. Experience with project-based design courses is that students often develop high expectations for their projects and devote substantially more time than is required by the instructors. Faculty applaud this enthusiasm, but this course will not penalize students who establish a twelve hour per week average time constraint for their efforts.

Ulrich, Karl, and Steven Eppinger. Product Design and Development. 3rd ed. New York, NY: McGraw-Hill, 2003. ISBN: 9780072471465.

Thomke, Stefan, and Ashok Nimgade. "IDEO Product Development." Boston, MA: Harvard Business School Case 9-600-143, June 22, 2000.

Bowen, H. Kent, and Thomas Everett. "SweetWater." Boston, MA: Harvard Business School Case 9-695-026, November 1, 1994.

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