Product Management Concentration (MSM)
Master
In massachusetts (USA)
Description
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Type
Master
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Location
Massachusetts (USA)
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Duration
Flexible
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Start date
Different dates available
The marketing of any business, product, or idea is critical to its success. At Sawyer Business School, you’ll learn key marketing strategies to succeed in today’s global marketplace.
Facilities
Location
Start date
Start date
Reviews
Subjects
- Marketing
- Global
- Product Management
- Concentrations
- Marketing concentration
- Marketing Tools
- Marketing Strategy
- Marketing Processes
- Marketing Segmentation
- Marketing Communications
- Sports marketing
- Digital Marketing
Course programme
Students have the option to choose one of the following marketing concentrations; however, choosing a marketing concentration is not required—more details are included in the course catalog.
Marketing majors who choose to specialize in one of five concentrations are required to complete the marketing major requirements; MKT 317, MKT 322, MKT 419, and MKT 499, as well as follow the instructions below for their area of personal interest.
Suffolk offers the following undergraduate marketing concentrations:
- Sports Marketing
- Digital Marketing
- Product Innovation & Brand Marketing
- Global Marketing
- Professional Selling
Choose a concentration that matches your career goals from the list below. You'll find the academic requirements for each in the Graduate Academic Catalog
- Product Management
- Global Marketing
- Market Research & Consumer Insights
Product Management Concentration (MSM)