Product manager course

Course

Online

£ 244.13 VAT inc.

*Indicative price

Original amount in EUR:

280 €

Description

  • Type

    Course

  • Methodology

    Online

  • Start date

    Different dates available

The product manager is a specialized figure of the marketing function who takes care of everything related to the product: from the brand to the packaging, from the cost to its location. Which makes him a fundamental figure in any sector and any company. His tasks, therefore, are very broad and complex and may concern not only the design of new products to be launched on the market but also the relaunch of old products or brands in decline. The greatest responsibility, as it is easy to guess, is not only to take care of the creation and realization of a product but to ensure that it can satisfy the needs of the market. Not only that, the Product Manager must be able to integrate, according to a single strategic objective, the various business functions, making them converge towards the end customer. He must have a general knowledge of all the fundamental aspects of the company, as well as a specific knowledge of the product for which he is responsible, and, of course, of the customers served.

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

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Course programme

I MODULE. Product Manager: who he is and what he does II MODULE: The activities of the Product Manager: manage the information system on the market, draw up the marketing plan, manage the launch of new products and help motivate the sales force and distributors MODULE III: I three strengths: of the product manager's figure: total control of the product business, support of the company's management and his personal political and negotiating skills IV MODULE: How much does a Product Manager earn in Italy V MODULE: Job opportunities and required training to practice the profession of product manager MODULE VI: The working environments of a product manager: marketing techniques in the sales process

Product manager course

£ 244.13 VAT inc.

*Indicative price

Original amount in EUR:

280 €