Professional Diploma in Digital Marketing (DMI Accredited) Online Training Course

KEY LEARNING POINTS

Work through the modules to get to grips with the inspiring modern world of digital marketing.

• The clear introduction reveals how you can kick start your exciting career in the dynamic world of digital marketing.
• Explore the crucial area of PPC and how the concepts of digital marketing can be implemented to complement traditional marketing techniques.
• Discover a wide range of SEO tools including on site and off site optimisation techniques, keyword research practices and link-building tactics.
• Learn how to design, create and implement successful email marketing campaigns by writing compelling copy, and using split test design templates and test campaigns to guarantee optimal open and click-through rates.
• Learn about creating and running effective display ads by gaining an understanding of the available ad formats, their relevance to specific target audiences and how to research, leverage and optimise your campaign.
• Gain an understanding of the technical skills needed to build and maintain an effective mobile marketing strategy, including how to optimise your application for mobile devices to secure maximum engagement.
• Pinpoint the suitability of different platforms for social media marketing and learn how to effectively engage with and acquire customers across a wide range of platforms by developing and implementing a comprehensive strategy.
• Find out how to use analytics to effectively monitor and optimise your digital marketing strategy by developing an understanding of key analytics platforms and metrics.
• Discover how to adopt a structured approach to strategy and planning that incorporates all digital strands resulting in a comprehensive, coherent digital marketing plan.
• Explore how to set budgets, allocate resources and select appropriate channels.

PLEASE NOTE - The course and exam must be completed within 12 months.

ADVANTAGES OF THIS COURSE

• Technical support is available, should you run into problems.
• The Class Network’s online forums are a great way to contact fellow students to exchange ideas and build supportive bonds.
• Your digital marketing tutor is on hand to answer questions and guide you through your studies.
• With over 18000 graduates in 80 countries, the Digital Marketing Institute has certified more students in digital education than any other certification body.
• The practical expertise of the expert instructors translates to 80% of course graduates working in digital marketing.
• The modules are constantly reviewed by industry experts to stay as up-to-date as possible.

Use the digital world to become a digital marketing whizz by signing up to the Professional Diploma in Digital Marketing today.

*** Exams Included ***

• Foundations of Digital Marketing
• Website Optimisation
• Content Marketing
• Social Media Marketing
• Video Advertising
• Organic Search
• Email Marketing and Marketing Automation
• Analytics & Optimisation
• Creating a Digital Marketing Strategy