PROFESSIONAL DIPLOMA IN STRATEGY & PLANNING

PROFESSIONAL DIPLOMA IN STRATEGY & PLANNING ONLINE COURSE CURRICULUM

DMI Professional Diploma in Strategy & Planning

Introduction to Strategy and PlanningThis module focuses on the key aspects of digital marketing, the various types of digital strategies and defining a unique business value proposition.

Traditional Communications

During this module you will learn to recognise the different traditional marketing models and their challenges, how to research and analyse a communications plan and business plan’s objectives and what the difficulties are in targeting and measuring traditional marketing campaigns.

Digital Communications

Here you will gain a clear understanding of the pros and cons of various digital channels, the tools and timelines associated with a digital campaign and how to save time with the use of automation tools and platforms.

Digital Channels

This module deals with the differences between digital channels, how they are to be used for communication, creating influential email campaigns, utilising mobile marketing techniques and gaining context of the various social media platforms that can be utilised.

Social Customer Service

This module focuses on the challenges and approaches to be used in social crisis management, retaining customer engagement within your online presence and building an enterprise-level social customer service operation.

Budget & Resourcing

During this module, you will be taught to understand the importance of budgeting and what it entails. You will also learn about the key areas of consideration during budgeting activities and the new roles that have emerged due to the growth of digital marketing.

Big Data & Analytics

This module deals with the practices that result in an efficient analytics approach, the key concepts of big data and AI and developing new customer insights with the use of data-driven strategies.

Digital Leadership

This module has a strong focus on building relationships in order to benefit your business, how to become a social leader, building awareness of your digital strategy and measuring the ROI of digital and aligning it with your organisation’s goals.

Strategy Formulation & Plan

Here, you will carry out a situation analysis of your competitors’ activities, identify a marketing strategy’s structure, the documentation that is associated with it and analyse the success of campaigns against KPIs while optimising your digital strategy in order to maximise ROI.