Psychology of Advertising : MSc
Master
In Lancaster
Description
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Type
Master
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Location
Lancaster
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Duration
12 Months
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Start date
Different dates available
Advertising is everywhere. Always transient, sometimes trivial, yet it can be incredibly powerful in changing our perceptions, our beliefs and our behaviour. Through this programme, you will develop an advanced understanding of how advertising affects the human mind, giving you unique and valuable insight into the industry.
This unique course provides an interface between theory and practice, understanding and skills, by giving you a thorough grounding in the psychology underpinning persuasion, in the context of how it is applied – and how it might be applied more radically – in the communications industry.
The course combines small-group ‘knowledge-exchange’ with innovative student-led teaching, built around our outstanding expertise in cognitive, developmental, social and neuropsychological aspects of advertising. You will benefit from perspectives and contributions from academic researchers, seasoned advertising practitioners, and original commercially-oriented research.
Studying a combination of skills and theory-based modules, you will develop a high-level of technical understanding of the discipline. You will have the opportunity to practise and develop analytical and interpretation skills alongside modules that will enhance your ability to conduct and present psychology research.
Your knowledge and understanding of the psychology of advertising and advertising theory will also develop as you engage with specialist modules focused on these topics. Studying the relationship between advertising and the human mind, and applying your learning to advertising strategy, positioning, brand, and marketing communications will prepare you for the competitive world of advertising and marketing. The advanced skills and knowledge you develop through these modules will be invaluable as you progress into a career or further research.
Facilities
Location
Start date
Start date
About this course
This course is designed for graduates who come from a wide range of disciplines and plan to pursue a career in advertising or communications, or who wish to refresh their skills or shift focus to a more planning-based trajectory. It is also suitable for those who wish to undertake further research into the psychology of advertising and related fields at PhD level.
2:1 (UK hons) degree in Psychology or a related discipline including Marketing, Advertising, Media or Business studies; a wide range of undergraduate subjects and/or relevant experience will be considered
Reviews
Subjects
- Psychology
- Marketing
- Advertising
- Communications
- Industry
- Psychological Research
- Psychological Data
- Psychological
- Advertising Theory
- Social Psychology
Course programme
You will study a range of modules as part of your course, some examples of which are listed below.
Core
- Conducting and Presenting Psychological Research
- Analysing and Interpreting Psychological Data I
- Psychological Aspects of Advertising
- Advanced Advertising Theory
- Practical Advertising Research and Planning
Optional
- Analysing and Interpreting Psychological Data II
- Analysing Talk and Text
- Social Psychology
- Literature review
Information contained on the website with respect to modules is correct at the time of publication, but changes may be necessary, for example as a result of student feedback, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes, and new research.
Additional information
Psychology of Advertising : MSc