Imagine yourself fielding reporters' tough questions at a heated press conference, and you appear perfectly confident, authoritative and on message. You can get the exact messages and quotes you want about your government agency into the news media.How to be a Government SpokespersonIn this "How to be a Government Spokesperson" course you will learn how to communicate to the media effectively as a representative of a government agency or bureau. The media hold government agencies and government officials to a higher level of accountability. As a government spokesperson, you will face greater skepticism and even hostility from the news media.This course will teach you four main skills:How to look comfortable, confident and relaxed anytime you go on TV or in front of a camera
How to shape a three-part, thirty second media message for each interview
How to answer reporters' questions in a strategic, focused manner
How to package your messages with sound bites so that you will know in advance exactly what quotes of yours will appear in the final storyTJ Walker has been a government spokesperson while working as the director of communications for the Florida Department of Banking and Finance and as a press aid to Members of the US Congress.Enroll in this course today.There is a 100% Money-Back Guarantee for this course. And the instructor also provides an enhanced guarantee.What others say:“TJ Walker's single-minded devotion to presentation has made him the #1 expert for executives seeking guidance on speaking to the public and media." Bob Bowdon, Anchor/Reporter, Bloomberg Television“TJ Walker is the leading media trainer in the world." Stu Miller, Viacom News Producer(TJ Walker's Media Training Worldwide) “The world's leading presentation and media training firm."Gregg Jarrett, Fox News Channel AnchorWho is the target audience?Government officails, press spokespersons, and public information officers
Facilities
Location
Start date
Online
Start date
Different dates availableEnrolment now open
About this course
Represent a Government Agency or division in front of the media
Serve as a media spokesperson for a government agency
Handle a press conference
Speak in sound bites
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This centre's achievements
2021
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 4 years
Subjects
Press
Media
Communication Training
Government
Public
Sound
Communication Skills
Public Affairs
Presentation
Makeup
Course programme
Before We Start, Here is How to Get the Most Out of this Course
5 lectures08:29Before We Start, Here is the #1 Tip to Improving Your Communication SkillsWho is TJ Walker?$10,000 Guarantee This Course Will Make You a Better CommunicatorIf You Like to Learn by ReadingYour Questions Will Be Answered Here, In Video
Before We Start, Here is How to Get the Most Out of this Course
5 lectures08:29Before We Start, Here is the #1 Tip to Improving Your Communication SkillsWho is TJ Walker?$10,000 Guarantee This Course Will Make You a Better CommunicatorIf You Like to Learn by ReadingYour Questions Will Be Answered Here, In VideoBefore We Start, Here is the #1 Tip to Improving Your Communication SkillsBefore We Start, Here is the #1 Tip to Improving Your Communication SkillsBefore We Start, Here is the #1 Tip to Improving Your Communication SkillsBefore We Start, Here is the #1 Tip to Improving Your Communication SkillsWho is TJ Walker?Who is TJ Walker?Who is TJ Walker?Who is TJ Walker?$10,000 Guarantee This Course Will Make You a Better Communicator$10,000 Guarantee This Course Will Make You a Better Communicator$10,000 Guarantee This Course Will Make You a Better Communicator$10,000 Guarantee This Course Will Make You a Better CommunicatorIf You Like to Learn by ReadingIf You Like to Learn by ReadingIf You Like to Learn by ReadingIf You Like to Learn by ReadingYour Questions Will Be Answered Here, In VideoYour Questions Will Be Answered Here, In VideoYour Questions Will Be Answered Here, In VideoYour Questions Will Be Answered Here, In Video
You Can Have 100% Control Over Your Message and Image
1 lecture04:41Communicating Your Messages Successfully, On a Daily Basis
You Can Have 100% Control Over Your Message and Image
1 lecture04:41Communicating Your Messages Successfully, On a Daily BasisCommunicating Your Messages Successfully, On a Daily BasisCommunicating Your Messages Successfully, On a Daily BasisCommunicating Your Messages Successfully, On a Daily BasisCommunicating Your Messages Successfully, On a Daily Basis
To Be Believable and Credible, You Must Look Believable On TV
12 lectures26:48How to Look Your Best on TV - OverviewHow to Apply Makeup for TV InterviewsHow to Sit for TV InterviewsHow to Smile for TV InterviewsHow to Use Your Eyes During a TV InterviewHow to Move Your Head for Video InterviewsHow to Move Your Body for TV InterviewsHow to Move Your Hands for TV InterviewsHow to Sit in Your Chair for TV InterviewsHow to Stand for TV InterviewsHow to Dress for TV InterviewsVideo Record and See Your Improvement
To Be Believable and Credible, You Must Look Believable On TV
12 lectures26:48How to Look Your Best on TV - OverviewHow to Apply Makeup for TV InterviewsHow to Sit for TV InterviewsHow to Smile for TV InterviewsHow to Use Your Eyes During a TV InterviewHow to Move Your Head for Video InterviewsHow to Move Your Body for TV InterviewsHow to Move Your Hands for TV InterviewsHow to Sit in Your Chair for TV InterviewsHow to Stand for TV InterviewsHow to Dress for TV InterviewsVideo Record and See Your ImprovementHow to Look Your Best on TV - OverviewHow to Look Your Best on TV - OverviewHow to Look Your Best on TV - OverviewHow to Look Your Best on TV - OverviewHow to Apply Makeup for TV InterviewsHow to Apply Makeup for TV InterviewsHow to Apply Makeup for TV InterviewsHow to Apply Makeup for TV InterviewsHow to Sit for TV InterviewsHow to Sit for TV InterviewsHow to Sit for TV InterviewsHow to Sit for TV InterviewsHow to Smile for TV InterviewsHow to Smile for TV InterviewsHow to Smile for TV InterviewsHow to Smile for TV InterviewsHow to Use Your Eyes During a TV InterviewHow to Use Your Eyes During a TV InterviewHow to Use Your Eyes During a TV InterviewHow to Use Your Eyes During a TV InterviewHow to Move Your Head for Video InterviewsHow to Move Your Head for Video InterviewsHow to Move Your Head for Video InterviewsHow to Move Your Head for Video InterviewsHow to Move Your Body for TV InterviewsHow to Move Your Body for TV InterviewsHow to Move Your Body for TV InterviewsHow to Move Your Body for TV InterviewsHow to Move Your Hands for TV InterviewsHow to Move Your Hands for TV InterviewsHow to Move Your Hands for TV InterviewsHow to Move Your Hands for TV InterviewsHow to Sit in Your Chair for TV InterviewsHow to Sit in Your Chair for TV InterviewsHow to Sit in Your Chair for TV InterviewsHow to Sit in Your Chair for TV InterviewsHow to Stand for TV InterviewsHow to Stand for TV InterviewsHow to Stand for TV InterviewsHow to Stand for TV InterviewsHow to Dress for TV InterviewsHow to Dress for TV InterviewsHow to Dress for TV InterviewsHow to Dress for TV InterviewsVideo Record and See Your ImprovementVideo Record and See Your ImprovementVideo Record and See Your ImprovementVideo Record and See Your Improvement
Creating a Winning Message
12 lectures19:51MessageHow to Frame a Media MessageA Media Message Answers all Basic QuestionsMedia Messages Must be Interesting to ReportersMedia Messages Must Resonate with Media AudienceYour Media Message Needs to Benefit YouThree is the Perfect Number of Media MessagesMedia Messages using a Venn DiagramHave a Positive Media MessageAdd Quantifiable Results to Your Media MessageWhat Problem are you solving, Media MessageAssignment - Create your own Media Message
Creating a Winning Message ng Don't try to Control the InterviewDon't try to Control the InterviewDon't try to Control the Interview
Speaking in Sound Bites
18 lectures26:09SoundbitesWhat is a Sound Bite OverviewSound Bites Bold Action WordsSound Bites Reporters Love ClichesSound Bites EmotionSound Bites Give Specific ExamplesSound Bites AbsolutesSound Bites AttacksSound Bite Tools HumorSound Bite Tools Rhetorical QuestionsSound Bite Tools Pop Culture References...
Additional information
You will need to record yourself on video using a cell phone, tablet or webcam