Public Relations and Corporate Communication

At the end of this course you will be able to:

Critically analyse on-going debates relevant to the field of public relations and the media industry in general.
Produce specific situational analyses and assessments of the political, economic, social and technical factors surrounding an organisation or sector.
Draw upon academic models and frameworks for planning, implementing and delivering effective communication and managerial tactics.
Interact with culturally diverse stakeholders or constituents to negotiate positive outcomes in challenging situations for all the parties involved, following ethical and professional principles.
Apply technical knowledge of ICTs to the process of planning and managing organisational outcomes, as well as well as to the production of media content for new media/digital platforms.
Carry out academic research demonstrating sufficient knowledge of the subject and originality.

You should have a good Honours degree (2:1 or above) in a relevant subject (eg. Media and Communication Studies, Public Relations, Marketing, Business Studies, Journalism), but candidates with first degrees in other Humanities, Social Sciences, Arts and Business subjects will also be considered
Substantial relevant experience or professional qualifications can substitute for graduate status.
International students should have a score of IELTS 6.0 with a minimum of 6.0 in writing and 5.5 in other elements, or equivalent in other accepted tests (e.g