Public Relations BA (Hons)

Bachelor's degree

In Luton

Price on request


  • Type

    Bachelor's degree

  • Location


About the course One of the first UK degrees tailored to the needs of the PR industry. PR is used by, and affects, organisations of all kinds – commercial, political, charitable or not-for-profit – and individuals, and makes a fascinating study. This Public Relations course, developed with the CIPR, covers core business subjects modelled on real-life activities, with the chance in your final year to work on a real brief and present your work to senior PR agency management. This direct contact with professionals builds your confidence and can provide a route into employment. You will also learn how to run press conferences, handle interviews and develop your presentation skills. This degree is recognised by the foremost industry body for public relations, the Chartered Institute of Public Relations (CIPR).



Start date

Luton (Bedfordshire)
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University Of Bedfordshire Business School, Luton Campus (Vicarage Street), LU1 3JU

Start date

On request

About this course

We will consider you as an individual and take into account all elements of your application, not just your qualifications. We are looking for breadth and depth in your current studies and enthusiasm for the subject you wish to study. / entry UCAS Tariff Score of at least , which should include two A levels at C or above UCAS Tariff Score of at least from BTEC level 3 QCF Qualifications which should include a minimum of Merit Merit from either two BTEC Subsidiary Diplomas or from a BTEC Diploma or Merit Merit Pass in the BTEC Extended Diploma UCAS Tariff Score.

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  • Project
  • Public Relations
  • PR training
  • Public
  • Communications
  • Industry
  • PR

Course programme

  • Learn to think rigorously and creatively about problems through bringing together theory and practice providing you with the necessary skills for employment wherever PR and its associated functions are needed
  • Study an area that embraces aspects of psychology, consumer behaviour, management, sociology, popular culture and it is grounded in news and current affairs
  • Develop links between your studies and practice by engaging with live public relations and marketing communications projects and industry practitioners
  • Gain knowledge of specialist PR areas including ethics, corporate social responsibility and public affairs and develop your research skills with a major project
  • Explore a range of potential career options in PR agencies or as a PR specialist in the public, private or voluntary sectors
  • Benefit from studying a degree recognised by the Chartered Institute of Public Relations (CIPR), with close links with PR agencies and an optional work placement (sandwich year) after your second year of study
Year 1
  • Principles of Public Relations
  • Introduction to Buyer Behaviour
Year 2
  • Crisis Management and Communication
  • PR and Media Interface
  • Topical Public Relations Practice
  • Project Management
  • Understanding Consumer Behaviour
  • Marketing Communications in the Digital Age
Year 3
  • Public Affairs
  • Researching Contemporary Public Relations
  • Digital Communications Strategy
  • PR Ethics and CSR
  • The Project

Public Relations BA (Hons)

Price on request