Public Relations

Master of Arts in Public Relations

The Master of Arts in Public relations is designed for students who are interested in professional growth and advancement opportunities by acquiring competencies in advanced public relations research, planning, campaigns management, and media analytics. After taking core courses like PR business fundamentals and research methods, graduate students can choose between PR leadership and Media analytics concentrations depending on one’s interests. These concentrations aim to allow graduate students to enhance their learning experience through innovative contents and hands-on approach. We also offer online graduate certificates in corporate and education communication which is a great way to start graduate education. Program requirements include a minimum grade of C or better in each graduate course.
33-39 credits

Required core, 15 credits

• Studies in Journalism and Communication Theory
• Social Media Analytics and Engagement
• Business Fundamentals and Entrepreneurship in Public Relations
• Public Relations Theories and Applications
• Journalism and Mass Communication Research Methods

Capstone, 3-6 credits

• Creative Project
• Applied Research in Strategic Communications
• Thesis
• Electives

Students may complete one concentration listed below to complement the MA in public relations

PR leadership concentration, 12 credits

• Case Studies of Global, Digital and Ethical Public Relations Practice
• Public Relations Evaluation Techniques
• Public Relations Campaigns
• Operations Management
• Managing Organizational Behavior
• Survey of Marketing

Media analytics concentration, 12 credits

• Media Audiences and Content Strategy
• Media Analytics Measurement and Data Management
• Data Visualization
• Content Strategy and Media Analytics Consulting