Public Relations (Level 3) Course

Unit 1: PR and the Art of Communication

• What is PR?
• Is PR just 'spin' or 'propaganda'?
• Information or stories?
• Gestetner

Unit 2: Media Relations and New Technologies

• Who says something is good?
• The impact of new technologies
• The impact on PR
• Research
• Media relations
• Press releases

Unit 3: Running a PR Campaign

• PR campaigns
• Define your aim or goal
• Map out the terrain
• Identifying your publics
• Defining your messages
• Setting objectives
• Devising strategy
• Evaluating outcomes

Unit 4: Internal PR

• Corporate planning
• Finance
• Marketing
• Your PR manual
• Information, Analysis, Meaning, Impact
• Designing internal communications

Unit 5: Putting Things Right Crisis Management

• Before a crisis occurs
• Scenario planning
• Communication
• The crisis team
• Response papers / holding statements
• Question and answer documents
• The crisis manual
• Crisis briefing and staff training
• What to do if a crisis happens
• Swift action
• Learning from the event

Unit 6: Your PR Career

• Creativity
• Technical skills
• Interviews
• Events management
• Management and administration
• Strategic leadership
• Ethics and your role in PR
• Conclusions

Course Enrolment Fees

Our aim is to provide you with the best deal available, therefore the registration fee, certification fee and full tutor support is included in the course price for you. The enrolment fee for the Public Relations home study course is £436.25, though for a limited time we are offering you the opportunity to pay only £349 which is a 20% discount if you enrol online and pay in full.

You can also opt for our Easy Payment Plan and enrol online today by paying a deposit of £87.25 and then 4 equal payments of £87.25 per month. The first instalment is paid about a month after you receive your course.