Public Relations Major

Bachelor's degree

In massachusetts (USA)

Price on request

Description

  • Type

    Bachelor's degree

  • Location

    Massachusetts (USA)

  • Duration

    Flexible

  • Start date

    Different dates available

What's it take to succeed in PR? Image is almost everything, but there's a lot you'll need to learn. Suffolk University's public relations major will ground you in the business—and the art—of crafting attention-getting, thought-provoking campaigns that make a difference.
You’ll begin by learning the foundations of public relations, including its history, theory, trends, and practices. You’ll take courses in professional writing, digital and social media, web design, and event planning and promotion. All of this leads to advanced courses in planning public relations campaigns for corporate or nonprofit class clients.

You'll learn from professors with extensive experience in the field. At Suffolk, it's easy to gain hands-on experience of your own, too: Our campus is enviably close to Boston's leading PR firms and media organizations—employers who routinely hire Suffolk students as interns.

Facilities

Location

Start date

massachusetts (USA)
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Start date

Different dates availableEnrolment now open

About this course

Learning goals and objectives reflect the educational outcomes achieved by students through the completion of this program. These transferable skills prepare Suffolk students for success in the workplace, in graduate school, and in their local and global communities.
Be prepared for professional careers in public relations, marketing communication, media relations, public affairs, and related fields, as well as for graduate study

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Subjects

  • Public Relations
  • Design
  • PR training
  • Web
  • Advertising
  • Public
  • Planning
  • Nonprofit
  • Event Planning
  • Writing
  • Social Media
  • Media
  • PR
  • Communication Training
  • Development

Course programme

Major Requirements: 13 courses, 49 credits

Core Requirements (11 courses, 41 credits)
  • ADPR-101 Introduction to Advertising, Public Relations, and Social Media
  • ADPR-102 Professional Development
  • ADPR-103 Presentations Skills
  • ADPR-247 Design Lab
  • ADPR-289 Social Media
  • ADPR-297 Web Design
  • ADPR-2277 Public Relations I: Principles
  • ADPR-378 Event Planning and Promotion
  • ADPR-3376 Public Relations II: Research
  • ADPR-3377 Public Relations III: Strategic Writing
  • ADPR-4477 Public Relations IV: Campaigns
Note: All students should take ADPR-101, ADPR-102, and ADPR-103 during their first year. ADPR-101 and ADPR-102 should be taken during a student's first semester in the major.

Electives (2 courses, 8 credits)

Choose two of of the following:
  • ADPR-257 Advertising
  • ADPR-258 Sports Public Relations
  • ADPR-309 Grassroots Digital Advocacy
  • ADPR-317 Principles of Branding and Visual Identity
  • ADPR-335 Negotiation
  • ADPR-340 Health Communication
  • ADPR-360 Lifestyles PR: Entertainment
  • ADPR-361 Lifestyle Public Relations: Fashion
  • ADPR-362 Lifestyle Public Relations: Entertainment
  • ADPR-363 Lifestyle Public Relations: Travel and Tourism
  • ADPR-365 Lifestyle Public Relations: Nonprofit Promotion
  • ADPR-383 Online Advertising
  • ADPR-409 Content Management
  • ADPR-430 Social Media Campaigns
  • ADPR-431 Multi-Platform Marketing Communication
  • ADPR-435 Advocacy and Public Policy
  • ADPR-441 Risk and Crisis Communication
  • ADPR-444 Advanced Health Communication
  • ADPR-457 Integrated Marketing Communication
  • ADPR-488 Grant Writing
  • ADPR-491 Special Topics in Advertising, Public Relations, and Social Media
  • ADPR-492 Special Topics in Public Relations
  • ADPR-503 Experiential Learning in Communication
  • ADPR-H506 Honors Seminar
Residency Requirement Policy: In the College of Arts and Sciences, a two-course (8 credit) residency requirement must be satisfied for completion of a minor and a four-course (16 credit) residency requirement must be satisfied for the completion of a major.

Public Relations Major

Price on request