Public Relations - Master of Arts

Requirements for Both Plan A and Plan B (15 credits):
All of the following courses:
Public Relations Management
Public Relations Theories
Introduction to Quantitative Research Methods
Additional Requirements for Plan A (15 credits):
The following course (4 to 6):
Master's Thesis Research
Additional credits from the courses listed below, or in other courses, as approved by the student's academic advisor (7 to 11 credits):
Consumer Behavior Theories
Seminar in Social Marketing
Strategic Brand Communication
Advertising and Society
Not more than 6 credits in ADV 890 and ADV 893 combined may be counted toward the requirements for the Master of Arts degree in Public Relations.
Additional Requirements for Plan B (15 credits):
Fifteen additional credits, from the courses listed below, or other courses, as approved by the student’s academic advisor.
Consumer Behavior Theories
Seminar in Social Marketing
Strategic Brand Communication
Advertising and Society
Not more than 6 credits in ADV 890 and ADV 893 combined may be counted toward the requirements for the Master of Arts degree in Public Relations.
The final certifying experience is a poster presentation during the semester of graduation.