Public Relations, Media and Marketing, BA - 2016/17

The BA/BSc Public Relations (PR), Media and Marketing is designed to equip you with a blend of professional communication and marketing skills highly desired by employers. Whether launching a new product, campaigning, reporting organisational achievements, fundraising or creating a new image for a brand, person or company; the diverse role of PR is fully explored. This distinctive degree is creative and practical and will help cultivate skilled communication practitioners who can navigate the media maze. Over the three years, you will develop your personal and professional communication skills, learn how to identify a target audience for a PR campaign, prepare effective messages and select appropriate media channels to achieve an organisation’s strategic communication goals. You will benefit from the very best academic and professional training in a multi-disciplinary context so you can help organisations manage their relationships with customers, media, staff and investors within a local and international context.