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Public Relations : As Planned Communication
Course
Online
Description
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Type
Course
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Level
Beginner
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Methodology
Online
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Class hours
10h
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Duration
Flexible
PR Strategy Plan
Research suggests that among the most ‘admired’ companies in Britain, up to 70% of their combined communication activity is pre-planned. Contrary to popular belief, successful public relations strategies don’t simply happen by chance. Instead, they are the result of meticulous research, extensive planning and careful implementation. Though reactive and impromptu activity plays a role, the vast majority of PR and communication issues are pre-planned in full. Stronger focus on planning ensures that PR strategies target the right people at the right time, through all the right channels. By contrast, any lack of planning can lead to wasted time, money and effort – perhaps even negative public opinion.
This insightful tutorial has been designed for current and prospective PR workers alike, along with business owners and senior managers. Discover what it is that makes planning so important, along with which elements of a PR strategy must be planned in meticulous detail. Explore the scope and limitations of PR planning from a contemporary corporate perspective.
Important information
Price for Emagister users:
Facilities
Location
Start date
Start date
About this course
Discuss the importance of planning in Public Relations
Explore various approaches of the planning process in Public Relations
Business owners, managers and PR team leaders
Individuals looking to enhance their CVs
Entrepreneurs planning to start their own business.
Marketing, sales and customer service specialists
PR, marketing and customer support staff
PR professionals looking to maintain their CPD
No prior knowledge is required to take this course.
Reviews
Subjects
- Public Relations
- PR Strategy
- PR training
- Materials
- Public
- Planning
- Communications
- Communication Training
- PR
- Planned Communication
Teachers and trainers (1)
Cpd Tutor
Tutor
Course programme
Topics:
- Planning in Public Relations
- Why Planning is Important
- Systems Context of Planning
- Scope of Public Relations Planning
Course Benefits:
- Full Tutor Support
- Self paced, no fixed schedules
- Available to students anywhere in the world
- 24/7 Access to the LMS ( Learning Management System )
- Easy to understand quality e-learning study materials
- The benefit of applying for NUS extra Discount Card.
Course Material
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
- Online course materials
- Question papers
- Additional Supporting Material
- Useful Links
Course assessment
You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
Tutor Support
When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.
Public Relations : As Planned Communication