Raising Your Media Profile
Short course
In Stratford-Upon-Avon
Description
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Type
Short course
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Location
Stratford-upon-avon
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Duration
1 Day
By the end of this workshop, delegates will be able to: Identify and exploit local and international media opportunities. Establish themselves as an expert in their field. Develop and maintain a network of media contacts. Deliver media interviews that meet the needs of the journalist and publication. Pitch and write guest editorial content for magazines. Develop a strategic campaign to raise their.
Facilities
Location
Start date
Start date
Reviews
Course programme
Raising Your Media Profile - For Free!
About the Course
Who is the course for?
This workshop is aimed at senior managers looking to build a more visible media profile for themselves and/or their company. Each workshop is tailored around the needs of the participants and provides long-term strategies for success.
Study Mode
Short Course
Contact Details
Introduction By the end of this workshop, delegates will be able to:
· Identify and exploit local and international media opportunities
· Establish themselves as an expert in their field
· Develop and maintain a network of media contacts
· Deliver media interviews that meet the needs of the journalist and publication
· Pitch and write guest editorial content for magazines
· Develop a strategic campaign to raise their media profile
Key Objectives This unique workshop looks at "below the line" publicity from a journalist's perspective and offers strategies with which to raise your personal and/or corporate media profile. The workshop shows you how to establish yourself as an expert in your field and as a media spokesperson for your industry by building long-term relationships with journalists and publications and how to keep them coming back for more!
Course Units
· Publicity vs advertising
· How the publishing industry works and identifying opportunities for business leaders
· Identifying what you can offer the media and targeting the relevant publications and journalists
· How to approach a publication and establish yourself as an expert in your field
· How to maintain a relationship with a journalist
· Delivering successful media interviews (written, telephone and in person)
· Pitching, researching and writing columns and articles for your industry press and trade magazines
· Other opportunities: public speaking, writing a book etc.
· When to outsource your writing
· Drawing together the elements of an effective campaign to raise your media profile
Duration 1 day (6 hours)
Dates 26/10/2009 - 26/10/2009
Tuition Fees(Cost) £150
Other Information Other dates: Thurs 17 Dec 2009, Mon 15 Feb 2010
Raising Your Media Profile