Search Engine Optimisation (SEO) - Essentials

This course provides hands-on delivery, covering the following topics:

• Content types and how they affect searching, including multimedia, pdf and images
• Keyword density
• Using and benefiting from friendly URL’s, including incorporating keywords into your page URLs
• Information Architecture
• The importance of incoming links from other websites
• The importance of using structured markup in your pages
• The benefits of separating content from your design by using CSS based layouts
• The benefits of making any Javascript you use unobtrusive
• Incorporating breadcrumbs and sitemap
• The amount of websites linking to your website and their popularity
• Other options for adding to your search listings, for example Google Adwords

Every website owner, designer or developer would like better listings for their website in the major search engines such as Google, but search engine optimization can often appear a difficult subject.
This one day course will primarily focus on achieving better Google listings looking at techniques and concepts that will also benefit your website across a range of different search engines.
The seminar will show you a range of good practices which should help improve your sites placement in the first instance and give you a better understanding should you wish to later consider looking to invest in outsourcing this type of work to a specialist company.

Central Sussex College is committed to providing you with guidance and support to help you make the most of your potential and achieve your goals! We offer an exciting range of academic qualifications, vocational subjects and apprenticeships – based at excellent facilities in Crawley, Haywards Heath, East Grinstead and Horsham. We have something for everyone – so whether you are just leaving school and looking to study for a BTEC or A Levels, are looking to retrain and gain new skills or take your studies further with professional qualification or higher level training at our University Centre, Central Sussex College can cater for you.