Search Engine Optimization (SEO)

Succeeding as an online business is all about exposure. The easier it is for your target audience members to find you in the first place, the more likely you are to win their business. Which in turn means capitalising on the power of the major search engines with targeted SEO. Google alone now processes more than 40,000 search queries every second, equating to around 3.5 billion per day. The deeper and more complex the web becomes, the greater the consumer public’s reliance on search engines. Given that there’s only so much space at the top, it is crucial to fight strategically for the most prominent rankings using effective SEO.

This insightful tutorial has been designed for anyone looking to gain a better understanding of how search engine optimisation works. Explore an overview of the SEO process as a whole, along with how search engines work and the role they play in a marketing context. Study alternative search methods, keyword optimisation and the extraordinary benefits of effective SEO.