SEO and Social Media Marketing

Understand the fundamentals of SEO and digital visibility
Apply keyword research and on-page optimisation techniques
Create effective social media strategies for audience engagement
Use analytics to measure and improve marketing performance
Develop content suited to different platforms and target audiences
Strengthen online branding through coordinated SEO and social activity

This course is designed for individuals who want to build confident skills in SEO and social media marketing, regardless of their background or experience. It is well suited to beginners, career changers, small-business owners, content creators, and anyone looking to enhance their digital presence. Those working in marketing, administration, communications, customer-facing roles, or creative industries may also find the course particularly valuable.

The SEO and Social Media Marketing course supports learners aiming to explore new career paths such as digital marketing assistant, social media coordinator, SEO support roles, or freelance content work. It is also suitable for individuals who want to improve their CV with recognised digital skills that are in high demand across UK and international job markets. The content is accessible, easy to follow, and structured to support learners at different stages of their development.

There are no formal entry requirements for this course, making it accessible to a wide range of learners. It is suitable for individuals aged 16 and above who are interested in developing their digital marketing knowledge. While no prior experience is needed, having good English, numeracy, and basic IT skills will help learners navigate the study materials and apply the concepts effectively. The course is designed to support learners of all levels in building confidence and progressing at their own pace.

Upon successful completion of the SEO and Social Media Marketing course, you will qualify for a UK and internationally recognised professional certification. You may also choose to formalise your achievement by obtaining your PDF Certificate for £9 or a Hardcopy Certificate for £15.

This course stands out for its flexible structure, allowing learners to progress at a pace that suits their schedule. All modules are expertly designed to provide clear guidance on SEO, content creation, and social media strategies, ensuring learners build skills they can immediately use. The course offers practical and career-focused outcomes, helping learners strengthen their digital capabilities and improve their CV with widely valued marketing knowledge. With accessible learning materials and a supportive online format, this course provides a strong foundation for anyone looking to grow in the digital marketing field.

Yes. This course is designed to be fully accessible to beginners and those with little or no marketing experience. The modules introduce each topic in a simple and structured way, helping learners understand SEO terms, digital strategies, and social media concepts without feeling overwhelmed. Clear explanations, practical examples, and step-by-step guidance support learners as they build confidence in using digital tools and improving online visibility.

Completing this course gives you valuable skills in SEO, content creation, social engagement, and online branding—all highly sought after across many industries. These skills can support roles in marketing, communications, business development, administration, and freelance work. Enhancing your CV with recognised digital skills increases your employability and can help you stand out in competitive job markets, especially as businesses continue to prioritise online growth.

The course is delivered through a flexible online platform, allowing you to study from anywhere at a time that suits you. You can move through each module at your own pace, revisit topics whenever needed, and track your progress easily. This approach supports different learning styles and helps you balance studies with work or personal responsibilities while still gaining reliable digital marketing knowledge.