SEO

Module 1 - Search Engine Optimization (SEO)

his unit covers the following key topics:

• What is SEO?
• Understanding Search
• The Search Engines
• Alternative Search
• Optimizing Keywords
• Monitoring Search Engine Ranking

Module 2 - Creating a PPC Campaign

This unit covers the following key topics:

• Setting Your PPC Budget
• The Quality Score
• Quality Score Breakdown
• Increasing Your Score

Module 3 - Using Google Ads

This unit covers the following key topics:

• Planning
• Define Your Ideal Customer
• Choosing Keywords
• Getting Good with Keywords
• Long Tail and Short Tail
• Understanding Ad Groups

Module 4 - Digital Marketing Basics

This unit covers the following key topics:

• What is Social Media?
• Understanding the Marketing Mix
• The Five P’s and Social Media
• Developing a Social Media Plan
• Utilization Guidelines

Module 5 - Creating Digital Marketing Plan

This unit covers the following key topics:

• The Role of Internet Marketing
• The Marketing Cycle
• Making Our Way through the Marketing Process
• Extending Your Influence

Module 6 - Starting with the Website

This unit covers the following topics:

• Creating a Website
• E-Commerce Options
• Creating a Mobile Presence
• Checking Out the Sites
• Joining Online Marketplaces

Module 7 - Using Facebook For Business Marketing

This module covers the following topics:

• What is Facebook?
• Why Use Facebook for Business Purposes?
• Facebook Business Page Sections
• Promoting your Facebook Page

Module 8 - Using Twitter For Business Marketing

This module covers the following topics:

• The Basics of Twitter
• How Can Twitter Help Your Business?
• Setting Up Your Twitter Profile
• Following Other Twitter Users
• Twitter as a Marketing Platform

Module 9 - Using Instagram For Business Marketing

This module covers the following topics:

• How to Create an Instagram Business Account
• Sign Up With Your Business Email Address
• Instagram Business Account Optimisation
• Posting Content on Instagram
• The Art of Effective Instagram Photography
• IGTV for Business

Module 10 - Content Writing for Social Media

This unit covers the following topics:

• The Marketing Plan
• Creating a Marketing Plan
• Executive Summary
• Defining your Target Market
• Targeting your First Customer
• Research your Customer

Module 11 - Brand Building through Digital Marketing

This unit covers the following key topics:

• What is Branding?
• What is a Brand?
• What is Social Media?
• The Rise of Social Media
• Building Your Social Media Branding Strategy
• Identifying Your Social Media Audience
• The Key Social Media Platforms