SEO, Social & Digital Marketing Training

Yodelay.com

Short course

In Norwich

Free

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Description

  • Type

    Short course

  • Level

    Intermediate

  • Location

    Norwich

  • Class hours

    7h

  • Duration

    1 Day

A day course providing a wide set of actionable SEO & digital marketing knowledge.

This free course explains how to create authority and relevance online and how to apply it to your website.

You will learn how to action this knowledge for your website.
Other highlights include showing you why Google+ authorship is so important and how to apply it to your website and content creators.

At the completion the course you will have a strong understanding of how, technical SEO, onsite SEO and Social Media SEO all fit together to form a coherent digital marketing strategy.

The course is free to attend.

Facilities

Location

Start date

Norwich (Norfolk)
See map
Drayton Old Lodge, NR8 6AN

Start date

On request

About this course

We ask for attendees to be passionate about their business and wanting to achieve digital marketing and SEO success, the course is interactive and very intensive.

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Reviews

Subjects

  • Digital Marketing
  • SEO Fundamentals
  • Conversion Rate Optimisation
  • Social Media Planning & Campaign Delivery

Teachers and trainers (1)

Duncan Johnson

Duncan Johnson

Founder of Yodelay.com

12 year veteran of internet marketing. Founder of Yodelay.com A trainer renowned for an engaging and straight forward approach to business and training. "Zero fluff all good stuff" is the company motto. Skilled with conversion rate optimisation and designing web experiences with an ROI focus. Yodelay.com, provides free SEO training as part of it's social enterprise mission to create a business capable of delivering a 70% use of retained net profit to support charitable and humanitarian causes. Alongside helping young tech start up's build a business.

Course programme

Basics of Search Engines
  • Relevance And Authority
  • Keyword research - a different take
Technical SEO
  • HTML on your site
  • Structure of website
  • How to get indexed
Onsite SEO
  • Content - Why it is so important
  • Content - How to employ it on your website
Offsite SEO
  • Links and their place in modern SEO
  • Citation, Who, what, where & why
Technical SEO case studies
  • Real world example of a large business implimenting technical SEO
Google+ Authorship
  • What is it?
  • Why it will become increasing important
Social Media Productivity Hacks
  • Combining software and applications, not to automate Social Media but to help run it for a business.
How to get visitors to do what you want on your website
  • Conversion rate optimisation
  • How to build conversions
  • How to measure conversions
  • How to track conversions

See related categories

SEO, Social & Digital Marketing Training

Free

The best Internet Marketing courses

See all

See all