SEO Training Courses | Off-Page SEO

Introduction

This SEO training course focuses exclusively on off-site SEO and the tools available. The course is exceptionally up-to-date and teaches you about the best tools to use for your needs.

Pre-Requisites

There are no pre-requisites for this course.

Who should attend?

All delegates who wish to learn more about Search Engine Optimization Off-site & Search Engine Optimization Tools.

What will you learn?

Getting links and getting noticed

• Beware of buying links
• Submitting a website to the search engines
• Do not use automated website submission services
• Google site links (extended links) feature
• Open directory project (DMOZ)
• Xml site map generators
• Links are the web’s currency
• Counting links to your site
• Provide html code to make it easy for others to link on your website
• Link baiting – quality content attracts links
• Do not use automated link building schemes
• Free e-books
• Investigate competitor links
• Link exchanges
• Take care when considering free link pages
• Add Google +1 and Facebook like buttons on your website
• Maximise the benefit of your Google+ page
• Understanding nofollow
• Get listed locally
• Why use ‘paid directories’?
• Paid yahoo directory submissions
• Paid business.com listing
• ‘best of the web’ paid directory listing
• Using Google alert as a link tool
• Open website explorer
• Majestic SEO
• Quality links from .gov or .edu (harder to get)
• Article submission sites
• Presentation submission sites – slide serve
• Presentation submission sites – slideshare
• Other presentation sharing websites
• Links from YouTube
• Other video submission sites
• Business associations
• Local business meeting groups
• Take part in forum discussions
• Setup your own forum
• Post comments to other peoples blogs
• Get links from eBay
• Coupon and discount sites
• Automatically tagging copy and paste with a hyperlink to your website
• If websites mention your company product or service ask for a link
• Submit photographs to photo sharing sites
• Use Google alerts to find new link opportunities
• Ask for links
• Downloadable tutorials, fact sheets or reports
• Make it easy for visitors to add a link back to you
• ‘question and answer’ websites
• Become an expert source for newspapers, local radio and television stations
• Join local industry associations and groups
• Exploit 404 errors on competitor websites
• Offer educational discounts
• Linking from top research or top reference sites
• Guest blogging
• Sponsor educational events
• Charitable donations
• Podcast directories
• Green directories
• Create your own affiliate program
• Use ‘tell a friend’ buttons
• Use ‘share this’ buttons.
• Creating your social media profile across social media sites
• Link check related, but non-competitive websites and offer to fix broken links
• Offer your services as a guest speaker to local colleges & universities
• Reciprocal links with similar companies in other regions or other countries
• Consider buying established websites related to your market
• Translate your website or blog into different languages
• Purchase adverts on websites with content related to your website
• Ask for a mention in a newsletter operated by a similar, but non-competing website
• Do not link to bad neighbourhoods
• How to identify bad sites (so called ‘bad neighbourhoods’)
• Press releases
• Printed advertising – advertise the URL

Google+ business pages

• What is a Google+ business page?
• Optimising your Google+ page
• Creating a business page
• Link to your Google+ page and request a review or comments
• More information about Google+ for business

Google+ profiles

• Example Google+ profile
• The easy way to display your Google+ profile page
• Single-author blogs and sites

Facebook

• Facebook pages (Facebook timeline)
• Facebook learning videos
• Check out the official Facebook blog
• Creating a Facebook vanity URL
• See if your proposed Facebook vanity name is available
• Using Facebook insights
• Facebook ‘cover photo’ rules
• Using Facebook apps
• Facebook twitter app
• Customising your apps display
• Creating company milestones
• Image sizes used by Facebook
• ‘like’ button and interest lists.
• Using highlighted posts
• Pinned posts
• Embedding YouTube videos within Facebook
• Facebook offers
• Publicising your Facebook URL
• Facebook help and reference resources

Twitter, LinkedIn, stumbleupon & Pinterest

• What is twitter?
• Find out more about twitter
• Twitter and business
• Twitter buttons
• Twitter widgets
• Promote your social media including Facebook when you send emails
• Apps for linking to all social media sites – onlywire
• Stumbleupon
• LinkedIn
• Example LinkedIn page
• Pinterest
• Example Pinterest page

YouTube

• What is YouTube?
• Search YouTube to find competitors and checkout their SEO
• Advanced YouTube search options
• Simple slideshow videos vs. Expensive corporate videos
• Uploaded videos cannot be re-edited
• Make YouTube videos time independent
• YouTube annotations
• Posting a video to YouTube
• Use annotation buttons as a subscribe button within the video
• Optimising YouTube videos
• The importance of a clickable link in the YouTube description
• YouTube videos with clickable links on the actual video
• YouTube channels
• Creating and optimising a YouTube playlist
• Adding a new playlist to your YouTube channel
• Adding videos to a playlist
• YouTube videos can be displayed in the Google results – three times!
• YouTube comments and video feedback
• YouTube ‘likes’ and ‘dislikes’.
• Linking YouTube videos to other videos using annotations
• Creating animated videos
• Free video maker for YouTube
• Animoto: a sophisticated online video production tool
• Traffic geyser
• Hosting online videos
• Dailymotion.com video sharing site
• Watch all Google webmaster videos

Google webmaster tools

• Google webmaster tools
• Google webmaster tools –configuration
• Configuration – settings
• Configuration – sitelinks
• Configuration – URL parameters
• Configuration – change of address
• Configuration – users
• Configuration – associates
• Health – crawl errors
• Health – crawl stats
• Health – blocked URLs
• Health – fetch as Google
• Health – index status
• Health – malware
• Traffic – search queries
• Traffic – links to your site
• Traffic – internal links
• Optimization – sitemaps
• Optimization – remove URLs
• Optimization – html improvements
• Optimization – content keywords
• Optimization – structured data
• Optimization – other resources
• Google webmaster tools – labs