Set Design for Window Display

Retailers understand that to attract an audience they have to create captivating displays. Shop window and in-store installation design offers an opportunity for retailers and fashion designers to express themselves in a dynamic and tangible way. The display provides an opportunity to tell a story, creating consumer experiences.

This is a project-based course where you will be expected to respond to a brief set by the tutor to enable you to get hands-on, practical, experience of the design process. Learning, as you work through the brief, the different aspects to consider when designing for the retail environment.

During the course you will be given advice on how to present your final project using tools that you feel most comfortable - with whether it is pen and paper or computer-based programs such as Sketch-up. The course will include tutorials in the relevant computer programs.

This course is not about how to dress a mannequin or put together outfits for display but to think holistically about a display and how to create a dramatic, brand-appropriate, backdrop for merchandise.

Topics covered:
The course will teach you how to implement a set design for fashion retail. Taking into consideration factors such as:
• Location
• Client
• Research
• Materials
• Colour
• Presentation of ideas (using Adobe Creative Suite and Sketch Up)
• Composition and display.

It will also include discussions and guidance on budget and logistics and how this impacts the design process.

Outcomes:
At the end of the course you will have a well-executed and comprehensive project which can be used in a portfolio.

Who should take this course:
This course is suitable for anyone interested in fashion window display whether a beginner or with a design background, who wishes to develop work in this field.

Level:
All levels

Entry requirements:
Basic computer skills, some knowledge of Adobe Creative Suite and SketchUp would be helpful, but not essential.

Please note: This course is for students aged 18 and older