Social Media for Business
Course
Online
Description
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Type
Course
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Level
Intermediate
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Methodology
Online
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Duration
1 Year
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Start date
Different dates available
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Support service
Yes
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Virtual classes
Yes
The Social Media for Business course provides a clear and strategic introduction to using major social platforms to support brand growth, customer engagement, and digital communication. Designed for modern organisations, this course explores how social media influences consumer behaviour and how businesses can use platforms such as Facebook, Instagram, LinkedIn, X, and TikTok to increase visibility and build meaningful relationships with target audiences. Learners develop essential skills in social media strategy, content planning, analytics interpretation, and audience management, helping them apply effective digital marketing techniques in real workplace environments.
Throughout the course, learners discover how to research competitors, identify suitable content formats, and use platform features to support marketing objectives. The course also covers brand voice, scheduling tools, paid campaigns, and performance measurement. These skills support confident decision-making and ensure learners can contribute to the digital presence of small businesses, agencies, and larger organisations.
By the end of the course, learners will understand how social media impacts business performance and how to create structured, high-quality content that aligns with organisational goals. Whether you are aiming to improve brand storytelling, attract new customers, or support business communication, this course equips you with the knowledge needed to use social media more effectively and professionally.
Important information
Price for Emagister users:
Facilities
Location
Start date
Start date
About this course
Build effective social media strategies for business use
Create structured and brand-aligned content
Analyse platform insights to improve performance
Manage audience engagement professionally
Use scheduling and planning tools efficiently
Support business communication and online branding
This course is suitable for anyone interested in developing strong digital communication skills for business use. It is ideal for aspiring social media assistants, marketing beginners, business owners, freelancers, and individuals seeking to strengthen their online presence. Learners who want to support brand visibility, customer communication, and digital growth will benefit from the structured and practical approach of this course.
The course is also relevant for individuals considering career paths in marketing, content creation, customer service, digital strategy, or brand management. It provides a solid foundation for those entering entry-level roles or looking to add valuable skills to support internal communication within an organisation.
Whether you are starting a small business, supporting a team’s digital activity, or aiming to upskill for future opportunities, this course provides accessible and clear guidance suitable for learners at various stages of their development.
There are no formal entry requirements for this course, making it suitable for learners aged 16 and above. A good standard of English, numeracy, and IT skills is recommended to support smooth progress throughout the modules. Learners should feel comfortable using digital devices, browsing the internet, and navigating online platforms.
The course is delivered online, so a stable internet connection and access to a laptop, desktop, or tablet will ensure an effective learning experience. The material is designed to be clear, accessible, and manageable for learners from diverse academic and professional backgrounds.
Upon successful completion of the Social Media for Business, you will qualify for a UK and internationally recognised professional certification. You may also choose to formalise your achievement by obtaining your PDF Certificate for £9 or a Hardcopy Certificate for £15.
This course stands out for its flexibility, allowing learners to study entirely at their own pace. The structured online modules are expert-designed, ensuring content is relevant, clear, and aligned with current digital trends. Learners gain practical skills that can be directly applied to real business scenarios, helping them support brand visibility and communication.
The course offers strong career-focused outcomes, guiding learners towards roles in digital marketing, social media support, and business development. The skills gained can also strengthen a CV, making it easier to demonstrate digital awareness and marketing capability to potential employers or clients.
Yes. This course is designed to be accessible for learners with no prior experience in marketing or social media management. The modules introduce concepts gradually, using clear explanations and examples to support understanding. Learners gain confidence as they progress, developing a strong foundation in strategy, content creation, and platform management. The course is suitable for those entering digital roles, business owners managing their own pages, or individuals looking to improve their online communication skills.
The Social Media for Business course equips learners with skills that are valuable across many modern industries. Understanding how to plan content, engage audiences, and interpret analytics can support careers in digital marketing, customer communication, brand management, and small-business operations. These skills enhance a CV, strengthen employability, and help learners contribute effectively to digital growth within any organisation. Many employers now expect basic social media competency, making this course beneficial for career progression.
The course is fully delivered online, allowing learners to study at their own pace from any location. All materials, including lessons, activities, and assessments, are available through a user-friendly learning platform. You can log in whenever it suits you, progress through modules in your own time, and complete assessments when you feel ready. This flexible approach makes it easy to balance learning with personal, work, or business commitments.
Reviews
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 7 years
Subjects
- Networking
- Marketing
- Digital Marketing
- Advertising
- Social Media
- Business Account
- Media
- Widgets
- Social networks
Teachers and trainers (1)
One Education
Course Provider
Course programme
COURSE CURRICULUM
Pinterest
- What is Pinterest?
- How to Create an Account
- Putting a Pinterest Browser Button for Convenience
- Connecting to Social Networks
- Verifying Your Web Site
- Setting Up Initial Business Account Profile
- Creating Boards
- Pinning Items That Interest You
- Using Pins
- Widgets
- Exploring Types of Widgets
- Adding a Pin It Widget to Your Site
Facebook
- How Facebook Works
- Setting up Facebook Business Page
- Adding Background Graphics and Uploading Pictures
- Page Settings
- Using Basic Facebook Controls
- Posts that Engage Your Fans
- Business Overview and Page Info
- Invite Friends to Your Facebook Page
- Call To Action Button
- Viewing Your Notifications
- Facebook Promotions
- Managing Your Facebook
Twitter
- What You Need to Start with Twitter
- How to Create Twitter Profile
- How to Update Your Profile
- Building Your Twitter Network
- How and When to Tweet
- Twitter Analytics
Google+ Advertising and Networking
- Offerings from Google
- How to Create an Account
- Privacy Settings
- Adding Friends
- Using Google+
- Posts
- Creating an Ad With Google
- Google Analytics
- Google Analytics
- Diagnose Landing Pages
LinkedIn
- The Potential of LinkedIn’s Network
- Creating a LinkedIn Account
- Enhancing Careers with LinkedIn
- Finding a Job with LinkedIn Job Boards
- Be Identifiable
- Connecting with Others
- Creating a Post
- Mining Your Contacts Networks
- Staying in Touch with Your Connections
- Creating a Linked Company Page
YouTube Channels
- Skills Needed for Interesting Video
- Skills Needed for Interesting Video: The Story
- Skills Needed for Interesting Video: The Story (Cont.)
- Skills Needed for Interesting Video Planning
- How to Manage Your YouTube Account
- How to Create Your YouTube Account
- How to Create a YouTube Channel
- Browsing YouTube Channels
- Video Manager
- Creator Studio
- Create Video
Mock Exam
- Mock Exam- Social Media for Business
Final Exam
- Final Exam- Social Media for Business
How is the course assessed?
- To successfully complete the course you must pass an automated, multiple-choice assessment. The assessment is delivered through our online learning platform. You will receive the results of your assessment immediately upon completion.
Social Media for Business
