Social Media Fast Track (2-Day Classroom)
Short course
In Manchester and London
Social Media taken to the top level!
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Type
Short course
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Level
Intermediate
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Location
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Class hours
12h
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Duration
2 Days
This course is about all the aspects of social media marketing that would be required in any sales, marketing or business development role in today’s business world!
It is ideal for current digital marketers to take their knowledge to the next step and for those already involved in digital marketing in the commercial sense.
Facilities
Location
Start date
Start date
Start date
About this course
You will have the opportunity to gain skills and knowledge to understand the fundamental planning concepts for an online social campaign as well as key factors in implementation, measurement and evaluation of successful campaigns.
This course is designed for those wanting to work in marketing or marketing professionals who want to specialise knowledge & understanding of what digital marketing is & how it relates to the marketing industry & turn that knowledge into successful marketing strategies.
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All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 7 years
Subjects
- Planning
- Sales
- Marketing Strategy
- Social Media
- Sales Training
- Digital Marketing
- Media Marketing
- Media
- Benefits
- Access
Teachers and trainers (1)
Dawn McGruer
Head Tutor / Director
Dawn is a strategic digital & social media marketing trainer, practitioner, consultant, author and blogger who has over 16 years experience in the digital marketing arena. She is also the Director of Business Consort which was established in 2005 and has developed it into one of the world leading training organisations which is accredited by The Chartered Institute of Marketing. With over 2 million subscribers Dawn has become a key influencer in this area and provides Social Media and Digital Marketing Training Courses including the CAM Diploma in Digital Marketing.
Course programme
Our qualification will ensure you are equipped to deal with this shift and make the most of the new business opportunities to offer. In addition, you will understand be able to apply the tactics needed to create, run and measure a customer-centric social media strategy.
Implementing our social media strategy can increase your social network by 100% and engagement by 100%.
By creating social media strategy you can then control and manage your time more effectively and in turn get more from your social media marketing.
Day 1
There are ten modules in this program:
- Social Media Marketing & Current Social Landscape
- All other relevant social networks
- YouTube
- Content Creation
- Content Outreach
- Future Trends
- Social Media Strategy & Planning
Day 2
The second section of the course covers the practical implementation, management of what you have learnt on Day 1 and is hosted as an interactive Creative workshop
Strategy & Planning
The Strategy and Planning module is the cornerstone module of the program. It ties together the previous modules and introduces the Digital Marketing Institute’s 3i methodology to planning and implementing a social media strategy.
Content Creation
This module introduces you to the concept of engaging and acquiring customers through the creation and sharing of media content. You will understand the value of social amplification and what makes content shareable within networks.
Content Outreach
The Content outreach module introduces you to the concept of content seeding and how to use content effectively through social platforms to achieve maximum results from it. You will also understand paid promotion and its value.
You will learn:
- How to create engaging content such as video, photos, images, infographics, animated presentations yourself!
- Designing high impact social media profiles and pages
- Creating Ad campaigns
- Create landing pages that convert to leads
- How to perform and record results of your social media marketing audit (including competitor analysis)
- How to create a social media strategy using our planning template
- How to record metrics aligned with your own business goals using our template
- Using social campaign results to improve lead generation and conversion going forward
- Case studies and proven strategies to inspire!
Social Media Fast Track (2-Day Classroom)