Social Media Marketing for Dummies

Discover the advantages and techniques of social media marketing and how you can use them to boost your business. Through eight self-paced lessons learn how you can market your brand on social media platforms; how to create your marketing plan; the details of working with Twitter, Facebook, LinkedIn and YouTube; how to use location-based marketing to boost sales and gain loyal customers; and how to analyse your social return on investment. In each lesson you’ll find clear, expert instruction, interactive quizzes, practical exercises, summaries and a way to review topics so you can progress at your own pace. Since 1991, For Dummies books have helped millions make everything easier. For Dummies eLearning courses offer an even more convenient and effective way to learn. For Dummies eLearning courses provide self-paced instruction from For Dummies experts, delivered with the famous easy-to-follow For Dummies plain English style.