Social Media Marketing Strategy

Learning Outcomes:
Create a winning social media strategy that will drive traffic to your site and increase your followers in no time
Develop your understanding of how social media and digital marketing has evolved in recent years
Get step-by-step training on how to conduct a thorough market analysis to define your target audience
Learn how to perform a social media audit and align your marketing strategy to your business goals
Fast track your career in digital marketing with an accredited formal qualification
Understand the purpose of social media policy and what should be included in your policy
Identify the core components of integrated marketing and know the steps to develop an integrated marketing communication strategy
Create engaging social content that implements SEO, keywords and links effectively

This course is ideal for small business owners and aspiring digital marketing professionals who wish to gain the most in-demand and up-to-date skills to fast track their career. It is also ideal for professionals who want to update their existing skills and knowledge. This course is designed for both part-time and full-time students. You can become accredited in just 20/30 hours, with the freedom to study at your own pace.

Once you have successfully completed the course, you will receive a formal certificate of achievement as proof of your new skills, which you can use to secure a career in the following professions:

Social Media Manager
Social Media Coordinator
Digital Copywriter
Social Media Analyst
Professional Blogger
Content Creator