Social Media Marketing Training Course 2 Day

ONE-TO-ONE Training Workshop, relevant to you and your business.

Day 1

Introduction
• Introduction to Social Media Marketing
• Why Social Media Marketing is Important
• Demographics
• Case Studies
• Get your website social media ready

Blogging & Web 2.0 For Business
• Introduction To Blogging and Web 2.0 properties
• The Role Of Blogs In Internet Marketing
• Understanding How A Blog Can Benefit You
• Producing a Business Blog from start to finish
• Adding Pluggins
• Managing your Blog
• Adding posts
• Setting-up and managing subscriptions
• RSS feeds
• Getting The Most Out Of Your Blog
• How To Promote Your Blog
• Web 2.0 for link building

Twitter For Business
• Twitter Introduction
• Setting up your account
• Creating a custom background
• Adding custom images
• Website integration
• Mapping out a game plan
• Competitor spying
• The importance of list building
• Tweeting - Tips on what to write, adding links, photos and using URL shorteners
• Following - Who to follow and why
• Twitter Tools
• Re-tweeting
• How to combine E-Mailing and Twitter
• Telecommunications with Twitter
• Top Twitter business applications, including Twellow

MySpace For Business
• What Is MySpace Marketing?
• Creating and designing a highly-effective MySpace profile
• Optimising search engines to find your profile
• Quickly building your friend network
• Identifying and precision-targeting your audience
• Social Searching
• Browsing
• Using Groups
• Marketing Your MySpace Profile
• What’s your Call to action?
• Using MySpace Blogs
• Creating Bulletins
• MySpace Classifieds
• Paid Advertising
• Dos and Don’ts

Day 2

Facebook For Business
• What is Facebook and why would you use it for business
• How to create and setup a highly effective and optimized profile
• How to find friends and colleagues on Facebook
• Joining and creating groups, fan and cause pages
• How to distribute relevant and educational content to help build your reputation and website traffic
• The most effective ways to establish yourself as a subject matter expert in your industry using Facebook
• Strategic Group naming to help target your ideal customers
• Simple strategies to powerfully leverage your visibility and brand
• How to build a team of Joint Venture partnerships
• How to take advantage of all the features Facebook has to offer that are underused by your competition
• Paid Facebook Advertising

Linkedin For Business
• How to create an optimized business oriented profile
• Showcase your experience and expertise in a compelling, professional manner
• Establish leadership in your field with a strategically organized Business Group
• How to search for potential strategic partners or clients, investors, business opportunities, jobs, employees and freelancers
• How to expand your business network
• How to use your public Linkedin profile as a virtual business
• How to deliver relevant, engaging content to your network
• Using Linkedin to become recognized as market leader and subject matter expert in your field
• Effectively using groups to build a growing database of thousands of professionals in your industry
• Utilizing Linkedin to generate thousands of quality leads for your product or service
• How to create and promote live events from Linkedin
• How to effectively use the "Ask A Question" section to your network and the entire Linkedin community

Youtube & Video Marketing
• Introduction to Youtube
• Youtube Channel and how to raise your profile authority
• Gaining friends and subscribers
• Utilising e-mails (within Youtube) and Activity Feeds (previously known as Bulletins)
• Creating business videos for free
• Video uploads
• Titles, Tags, Video Descriptions, Categories
• Client list building using Youtube
• Other video sharing sites to consider
• How to use videos that are already popular to gain traffic
• Tools to use
• Free video conversion software

Measuring Campaigns
• Evaluating & Measuring Social Media Campaigns

Top Tips
• Creating Great Content
• Etiquette Tips
• Top 10 Tips for Social Media Marketing Success
• What to avoid
• Useful social media tools