Web Worx Training

Social Media Marketing Training Course 2 Day

Web Worx Training
In Wolverhampton

£595
VAT exempt
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Important information

Typology Workshop
Location Wolverhampton
Duration 2 Days
  • Workshop
  • Wolverhampton
  • Duration:
    2 Days
Description

All attendees receive our USB flash drive containing all training documentation, useful links, internet marketing resources and a printable certificate. Tea, coffee and light refreshments are provided at all workshops. A buffet lunch is provided for those attending for a full day. We offer full after-support and monthly updates to all attendees for up to 6 months after their workshop.
Suitable for: Our training workshops are suitable for businesses that are planning to develop and implement a website or have an existing website that isn't performing to their expectations. Business owners and directors especially new business owners and start-ups. Sales or marketing managers or those who wish to improve their focus on the internet for business. Individuals or employees responsible for the management of a website for their business or company. Web designers that are new to the industry or would like to train in internet marketing to expand their business or services

Facilities (1)
Where and when
Starts Location
On request
Wolverhampton
8 Rushey Lane, wv73az, West Midlands, England
Starts On request
Location
Wolverhampton
8 Rushey Lane, wv73az, West Midlands, England

Frequent Asked Questions

· Requirements

There are no prerequisites to attend our workshops other than general computer literacy and a working knowledge of the internet. No previous internet marketing knowledge is required.

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Teachers and trainers (1)

Mark Bailey
Mark Bailey
Trainer

Course programme

ONE-TO-ONE Training Workshop, relevant to you and your business.

Day 1

Introduction
• Introduction to Social Media Marketing
• Why Social Media Marketing is Important
• Demographics
• Case Studies
• Get your website social media ready

Blogging & Web 2.0 For Business
• Introduction To Blogging and Web 2.0 properties
• The Role Of Blogs In Internet Marketing
• Understanding How A Blog Can Benefit You
• Producing a Business Blog from start to finish
• Adding Pluggins
• Managing your Blog
• Adding posts
• Setting-up and managing subscriptions
• RSS feeds
• Getting The Most Out Of Your Blog
• How To Promote Your Blog
• Web 2.0 for link building

Twitter For Business
• Twitter Introduction
• Setting up your account
• Creating a custom background
• Adding custom images
• Website integration
• Mapping out a game plan
• Competitor spying
• The importance of list building
• Tweeting - Tips on what to write, adding links, photos and using URL shorteners
• Following - Who to follow and why
• Twitter Tools
• Re-tweeting
• How to combine E-Mailing and Twitter
• Telecommunications with Twitter
• Top Twitter business applications, including Twellow

MySpace For Business
• What Is MySpace Marketing?
• Creating and designing a highly-effective MySpace profile
• Optimising search engines to find your profile
• Quickly building your friend network
• Identifying and precision-targeting your audience
• Social Searching
• Browsing
• Using Groups
• Marketing Your MySpace Profile
• What’s your Call to action?
• Using MySpace Blogs
• Creating Bulletins
• MySpace Classifieds
• Paid Advertising
• Dos and Don’ts

Day 2

Facebook For Business
• What is Facebook and why would you use it for business
• How to create and setup a highly effective and optimized profile
• How to find friends and colleagues on Facebook
• Joining and creating groups, fan and cause pages
• How to distribute relevant and educational content to help build your reputation and website traffic
• The most effective ways to establish yourself as a subject matter expert in your industry using Facebook
• Strategic Group naming to help target your ideal customers
• Simple strategies to powerfully leverage your visibility and brand
• How to build a team of Joint Venture partnerships
• How to take advantage of all the features Facebook has to offer that are underused by your competition
• Paid Facebook Advertising

Linkedin For Business
• How to create an optimized business oriented profile
• Showcase your experience and expertise in a compelling, professional manner
• Establish leadership in your field with a strategically organized Business Group
• How to search for potential strategic partners or clients, investors, business opportunities, jobs, employees and freelancers
• How to expand your business network
• How to use your public Linkedin profile as a virtual business
• How to deliver relevant, engaging content to your network
• Using Linkedin to become recognized as market leader and subject matter expert in your field
• Effectively using groups to build a growing database of thousands of professionals in your industry
• Utilizing Linkedin to generate thousands of quality leads for your product or service
• How to create and promote live events from Linkedin
• How to effectively use the "Ask A Question" section to your network and the entire Linkedin community

Youtube & Video Marketing
• Introduction to Youtube
• Youtube Channel and how to raise your profile authority
• Gaining friends and subscribers
• Utilising e-mails (within Youtube) and Activity Feeds (previously known as Bulletins)
• Creating business videos for free
• Video uploads
• Titles, Tags, Video Descriptions, Categories
• Client list building using Youtube
• Other video sharing sites to consider
• How to use videos that are already popular to gain traffic
• Tools to use
• Free video conversion software

Measuring Campaigns
• Evaluating & Measuring Social Media Campaigns

Top Tips
• Creating Great Content
• Etiquette Tips
• Top 10 Tips for Social Media Marketing Success
• What to avoid
• Useful social media tools


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