Social Media Minor
Bachelor's degree
In massachusetts (USA)
Description
-
Type
Bachelor's degree
-
Location
Massachusetts (USA)
-
Duration
Flexible
-
Start date
Different dates available
The Social Media minor provides students with skills in the production of social media content and conceptual knowledge about the impact of social media on culture.
A minor in Social Media includes examining social media sites from a content development, cultural, and critical perspective. Students are taught to use social media for community formation, social presence, identity building, branding, and social activism. Students explore social media theory, research, and practice in the context of advertising, branding, marketing communication, and public relations campaigns.
As a complement to their undergraduate major, Suffolk students who take a minor in Social Media will have basic knowledge in the following areas:
Identifying current social media concepts and their potential to engage target audiences
Understanding the impact of social media on the political, economic, social, and technological climate
Creating effective social media marketing initiatives for the purposes of advertising, branding, corporate internal communication, and public relations
Understanding the structure and uses of each social media platform and its benefits
Examining the laws and regulations pertaining to users of social media, including individuals, companies, and organizations
Facilities
Location
Start date
Start date
Reviews
Subjects
- Public Relations
- Branding
- Advertising
- Public
- Communication Training
- Social Media
- Media
- Media Marketing
- Marketing
- Movements
Course programme
Core Requirements (4 courses, 16 credits)
- ADPR-289 Social Media
- ADPR-339 Social Media and Social Movements
- ADPR-389 Social Media Marketing Communication
- ADPR-409 Content Management
Choose one of the following:
- ADPR-370 Usability and Information Architecture
- ADPR-371 Search Engine Optimization and Web Analytics
Minor Programs Policy: A student declaring a minor may use no more than two courses from a major or double major combination to fulfill the requirements for the minor. No more than one course from one minor may count toward the fulfillment of a second minor. Students may not minor in a subject in which they are also completing a major. For more information, see the Minor Programs section of the CAS Degree Requirements page.
Social Media Minor