Social Media Strategy Online Course CPD Accredited Assessment and Certificate Included

Learning Object 1 - What is social media? - Why use social media? - What worries you about social media? - What excites you about social media? - Taking a strategic approach - Benefits of using social media - The social media strategy cycle - The importance of listening to social media Learning Object 2 - Current or traditional marketing methods? - Brands and values - What does success mean? - Types of marketing materials - Current uses of social media in the business - Action points Learning Object 3 - Reasons or aims for using social media for marketing - The impact of the type and size of the business on the social media tools chosen - Typical audience groups on social media - Identifying the social media audience of the business - Finding the audience - The keywords of the business Learning Object 4 - Blogs - Newsletters - Niche Tools (Snapchat, FourSquare, Digital Vouchers) - LinkedIn / Twitter / Facebook - Videos / Podcasts / Images - Pinterest & Instagram - Forums - Other content - Social bookmarking - Increased use of mobile Learning Object 5 - What is content? - Content or relationship marketing? - Content ideas - Creating a content plan - Re-using content Learning Object 6 - What resources does the business need to carry out the social media? - Outsourcing social media - Social media policies - The risks of social media - Identifying training needs - How to manage a crisis on social media Learning Object 7 - How to measure what you are doing on social media - What constitutes success on social media? - What success means for the business - Tools to measure success Learning Object 8 - Getting started with social media - Creating a social media strategy - Do's & Don'ts on social media - Starting again

The course is intended for anyone who is looking to use social media effectively for business marketing or for anyone who is currently using social media for their business but are looking to improve their knowledge and results.

You need an internet connection.

You will receive a CPD Standards Office certificate on successful completion of the assessment.

When you have completed the Social Media Strategy online course you will have identified how Social Media marketing fits into your current marketing, who your audience is on Social Media, what you want to achieve from Social Media and which Social Media tools will work for your business.

On receiving your request, one of the Concise Training trainers will email you to explain everything about the course, including payment options and how to immediately get started.

This is a short standalone course certified by the CPD Standards Office. It also forms part of learning in our Diploma in Social Media for Business and Diploma in Digital Marketing qualifications.