Social Media Strategy Online Course CPD Accredited Assessment and Certificate Included

4.2
11 reviews
  • Mary has helped the EDO discover our way through the Social Media labyrinth, so we can now pitch our occasions and contact a much more extensive group of onlookers. She gave extraordinary backing, prepared us in how to utilize the diverse destinations (Face Book, Twitter, Linked In) and prompted us on building up a procedure that will keep on maintaining our profile high.
    |
  • I began the ITQ Social Media with Concise Training in March this year, and inside three months, was harvesting the prizes. Having finished the capability effectively in July, my business has never thought back, and we have paid for the preparation no less than three times over as of now in income produced on the back of it. I can joyfully prescribe this capability to ANYONE. Much obliged Mary.
    |
  • I have hired Mary twice to give online networking preparing and have not been baffled! She's enchanting, extremely patient and knows her subject back to front – and can impart it unmistakably. I would unhesitatingly prescribe her.
    |

Short course

Online

£ 99 + VAT

Description

  • Type

    Short course

  • Level

    Beginner

  • Methodology

    Online

  • Class hours

    7h

  • Duration

    60 Days

  • Start date

    Different dates available

  • Online campus

    Yes

  • Support service

    Yes

  • Personal tutor

    Yes

  • Virtual classes

    Yes

Create an effective social media strategy

This course will teach you how social media can be used in business for marketing purposes. It will ensure that you use the correct tools and interact with the appropriate audience for your business.

By the end of this course, you will create a social media strategy, a social media policy and a content plan. Please note that this course is not government funded.

Important information

Documents

  • Social Media Strategy 1.18 interactive.pdf

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

Learning Object 1 - What is social media? - Why use social media? - What worries you about social media? - What excites you about social media? - Taking a strategic approach - Benefits of using social media - The social media strategy cycle - The importance of listening to social media Learning Object 2 - Current or traditional marketing methods? - Brands and values - What does success mean? - Types of marketing materials - Current uses of social media in the business - Action points Learning Object 3 - Reasons or aims for using social media for marketing - The impact of the type and size of the business on the social media tools chosen - Typical audience groups on social media - Identifying the social media audience of the business - Finding the audience - The keywords of the business Learning Object 4 - Blogs - Newsletters - Niche Tools (Snapchat, FourSquare, Digital Vouchers) - LinkedIn / Twitter / Facebook - Videos / Podcasts / Images - Pinterest & Instagram - Forums - Other content - Social bookmarking - Increased use of mobile Learning Object 5 - What is content? - Content or relationship marketing? - Content ideas - Creating a content plan - Re-using content Learning Object 6 - What resources does the business need to carry out the social media? - Outsourcing social media - Social media policies - The risks of social media - Identifying training needs - How to manage a crisis on social media Learning Object 7 - How to measure what you are doing on social media - What constitutes success on social media? - What success means for the business - Tools to measure success Learning Object 8 - Getting started with social media - Creating a social media strategy - Do's & Don'ts on social media - Starting again

The course is intended for anyone who is looking to use social media effectively for business marketing or for anyone who is currently using social media for their business but are looking to improve their knowledge and results.

You need an internet connection.

You will receive a CPD Standards Office certificate on successful completion of the assessment.

When you have completed the Social Media Strategy online course you will have identified how Social Media marketing fits into your current marketing, who your audience is on Social Media, what you want to achieve from Social Media and which Social Media tools will work for your business.

On receiving your request, one of the Concise Training trainers will email you to explain everything about the course, including payment options and how to immediately get started.

This is a short standalone course certified by the CPD Standards Office. It also forms part of learning in our Diploma in Social Media for Business and Diploma in Digital Marketing qualifications.

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Who would you like to address this question to?

Fill in your details to get a reply

We will only publish your name and question

Reviews

4.2
fantastic
  • Mary has helped the EDO discover our way through the Social Media labyrinth, so we can now pitch our occasions and contact a much more extensive group of onlookers. She gave extraordinary backing, prepared us in how to utilize the diverse destinations (Face Book, Twitter, Linked In) and prompted us on building up a procedure that will keep on maintaining our profile high.
    |
  • I began the ITQ Social Media with Concise Training in March this year, and inside three months, was harvesting the prizes. Having finished the capability effectively in July, my business has never thought back, and we have paid for the preparation no less than three times over as of now in income produced on the back of it. I can joyfully prescribe this capability to ANYONE. Much obliged Mary.
    |
  • I have hired Mary twice to give online networking preparing and have not been baffled! She's enchanting, extremely patient and knows her subject back to front – and can impart it unmistakably. I would unhesitatingly prescribe her.
    |
100%
4.4
fantastic

Course rating

Recommended

Centre rating

Su Kingsley

3.5
04/04/2016
What I would highlight: Mary has helped the EDO discover our way through the Social Media labyrinth, so we can now pitch our occasions and contact a much more extensive group of onlookers. She gave extraordinary backing, prepared us in how to utilize the diverse destinations (Face Book, Twitter, Linked In) and prompted us on building up a procedure that will keep on maintaining our profile high.
What could be improved: No negative aspects.
Would you recommend this course?: Yes

Caroline Anderson

5.0
25/03/2016
What I would highlight: I began the ITQ Social Media with Concise Training in March this year, and inside three months, was harvesting the prizes. Having finished the capability effectively in July, my business has never thought back, and we have paid for the preparation no less than three times over as of now in income produced on the back of it. I can joyfully prescribe this capability to ANYONE. Much obliged Mary.
What could be improved: Nothing bad.
Would you recommend this course?: Yes

Craig Gordon

4.0
15/02/2016
What I would highlight: I have hired Mary twice to give online networking preparing and have not been baffled! She's enchanting, extremely patient and knows her subject back to front – and can impart it unmistakably. I would unhesitatingly prescribe her.
What could be improved: Everything OK.
Would you recommend this course?: Yes

S. C.

5.0
10/02/2016
What I would highlight: The course is extraordinary, intuitive and appealing, with bunches of valuable illustrations and fascinating connections – I'm absorbed in!
What could be improved: I cannot describe this course with any negative words.
Would you recommend this course?: Yes

Adrian Stokes

4.5
10/02/2016
What I would highlight: Online networking made straightforward' by Mary Thomas at Concise Training distributed by Apple Tree Publications. Unadulterated gold! Get phenomenal direct vital counsel from Mary Thomas.
What could be improved: Nothing bad.
Would you recommend this course?: Yes
See all
*All reviews collected by Emagister & iAgora have been verified

Subjects

  • Social Media
  • Marketing
  • Strategic Planning
  • Business
  • Social Media Strategy
  • Strategy Development
  • Blogging
  • Social Bookmarking
  • Video Editing
  • Video Production

Teachers and trainers (2)

Diane Dawson

Diane Dawson

Social Media / Digital Marketing Trainer / Assessor

Di is a trusted partner of Concise Training and also owns DawsonLoane, the City & Guilds centre used. Di has huge experience in e-learning as well as particular interest in the use of video and images in digital marketing as well as the increasing use of mobile marketing.

Mary Thomas

Mary Thomas

Social Media / Digital Marketing Trainer / Assessor

Mary established the first accredited Social Media qualification – the ITQ in Social Media – in 2011 for people to learn how to use Social Media properly and to have a qualification to provide integrity. Author of 'Social Media Made Simple'. In 2011 / 12, Mary worked with City & Guilds to launch a new Social Media diploma – launched in May 2012. During 2012, Mary worked with The Digital Youth Academy to create the learning materials for the Social Digital Apprenticeship. She is a qualified trainer and IT professional and has a knack for making complex subjects sound straight forward.

Course programme

Written in plain English and avoiding technical jargon, this course is aimed at business people who want to create an effective social media strategy for their business. It covers everything that you need to know and is broken down into manageable learning objects:

Learning object 1 – What is social media and what are the benefits? Why use Social Media? What worries you and excites you? Taking a strategic approach.

Learning Object 2 - A review of how social media marketing fits into current marketing activities.

Learning Object 3 – The reasons for using social media. Identifying social media audience groups. Understanding keywords.

Learning Object 4 – You will look at a range of social media channels including blogs, newsletters, niche tools, LinkedIn, Twitter, Facebook, videos, podcasts, images, forums, social bookmarking, mobile and other content.

Learning Object 5 - You will think about what you are going to say on social media – the content, choosing content or relationship marketing, content ideas, creating a content plan, re-using content

Learning Object 6 – Look at what resources are needed to carry out the Social Media? A social media policy, the risks of social media and crisis management.

Learning Object 7 – Measurement of social media activities to ensure a return on investment.

Learning Object 8 - Creating a social media strategy. Best practice for social media.

Please note that this course is not government funded.

Additional information

Support is included from the author of the UK's first and leading accredited City and Guilds Social Media Qualification

Social Media Strategy Online Course CPD Accredited Assessment and Certificate Included

£ 99 + VAT