Social Selling Course

Social Selling Introduction

• Overview of Social Selling – What are today’s disruptive technologies, what is the
  Zero Moment of Truth, how to define Social Selling, who is the social enabled sales
  man, recommendations where to hang out.

Online listening for Sales

• How to become a social selling detective – Why you should listen online as a sales
  person, where to listen online, how to listen online. Where to listen for leads. How
  to find bloggers, forum groups, keywords.
• How to become a social selling super detective – The concept of the online listening
  dashboard, how to set up your own social selling listening dashboard, how to listen
  on your mobile

Linkedin for Sales

• Linkedin Social Selling Index – How to get your Linkedin SSI score and how to
  interpret your score. Understanding the 4 components that make your score.
• Linkedin Profile – Establish your professional brand – What are the most important
  elements of your Linkedin profile, how to construct your personal statement, how to
  make your profile come to life.
• Linkedin Connections – Finding the right people – Understanding Linkedin’s levels of
  connections, how to connect, how to get introduced, how to grow your connections,
  why you should be careful in accepting connection requests.
• Linkedin Search – Finding the right people – How to use Linkedin search, Linkedin
  advanced search, following people instead of connecting, how to build your Linkedin
  target list.
• Linkedin Tools and Interests – Engaging with insights – How to like, comment and
  share on Linkedin, how to create your own blog post, how to use Linkedin Groups
  and Slideshare to find additional opportunities and engage with prospects.
• Linkedin daily tasks – Build relationships – How to use Linkedin’s relationship
  features (endorsements, anniversaries, recommendations etc.) to stay on the radar
  screen of your connections, what are your daily Linkedin tasks.

Twitter for Sales

• Your twitter profile – Why you should be on twitter, Twitter for listening, Twitter for
  broadcasting, the importance of your twitter bio, how to integrate your twitter and
  your linkedin profiles.
• Twitter for lead generation – How to use twitter to search for leads, to listen to
  clients and prospects, to find really good content to share. How to use the hashtag,
  how to create your own twitter lists and how to use these to drive your sales
  campaigns. How to use additional tools like followerwonk and hashtagify.me to
  search for people and find current hashtags.

Reaching out to build your reputation

• Sharing your own content – How to share your own (company or your own) content
  through Linkedin and Twitter? When to like, comment or share. The importance of
  continuity and diversity in your sharing.
• Sharing other people’s content – How to find cool content from other people. Why
  you should share other people’s content. How to share other people’s content,
  directly from the source, or within linkedin or twitter.
• Starting your own blog – The importance of having your own blog. How to start your own blog. How to blog on Linkedin. How to use twitter to announce your new blog
  post.
• Scheduling tools – How to plan your content sharing ahead. Which tools to use. How
  often should you share, what is the best time to share on what network?

Measuring your success

• Tracking growth of your connections – Setting yourself targets for growing your SSI
  score and number of connections on Linkedin. Setting yourself realistic twitter
  targets for followers and following. How to track the growth.
• Tracking engagement – How to analyse your Linkedin and twitter engagement levels.
  The reasons why you don’t get engagement and how to improve on that.
• Tracking your reputation – Search for yourself on Google and what to look for. How
  to use Klout score to give you a generic online reputation score.