Social Selling MasterClass -
Short course
Inhouse
Description
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Type
Short course
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Level
Beginner
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Methodology
Inhouse
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Duration
3 Days
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Start date
Different dates available
he most indepth short course available on social selling right now
What is Social Selling?
Social selling is about leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals. This sales technique enables better sales lead generation and sales prospecting process and eliminates the need for cold calling. Building and maintaining relationships is easier within the network that you and your customer trust.
4 Pillars of Social Selling
1. Create a professional brand
Today’s world of B2B buyers are very selective and will only work with vendors they can trust. A strong professional brand shows you are an active participant in your industry. It leads to more inquiries from prospects. It leads to more responses to your communications.
2. Focus on the right prospects
Social selling enables you to find and connect with prospects more effectively than traditional sales. Over 76% of buyers feel ready to have a social media conversation and identifying prospects that meet your established criteria – such as role, function, or industry – with LinkedIn has never been easier.
3. Engage with insights
Position yourself as a subject matter expert by sharing relevant industry content, commenting on news alerts, and building your professional brand. Over 62% of B2B buyers respond to salespersons that connect with relevant insights and opportunities. Salespersons can enhance their thought leadership by staying up-to-date with prospect news, and by identifying new contacts or decision makers when accounts make key hires.
4. Build trusted relationships
Build trust with prospects by sharing your perspectives and helping provide relevant information to common pain points. Have genuine conversations and focus on the needs of the prospect first, selling second.
Facilities
Location
Start date
Start date
About this course
You’ll learn about the LinkedIn Interface
Setting your Social Selling Goals
Importance of a LinkedIn profile and your personal brand
Put together your LinkedIn Profile
How to build your network
Look at Company pages on LinkedIn
The importance of Content Creation
Look at LinkedIn Groups
LinkedIn Advertising Overview
Social Selling Methodology
About Social Prospecting
How to stay top of your prospects mind
Nurture with content
Content creation and Curation
Key Performance Indicators
Over My Shoulder -Putting it all together
Look over the Sales Navigator interface
How to get the best out of the Accounts feature
How to get the best out of the Leads feature
How to Create Lists
Sending Messgaes
Putting it all together in a campaign
Understanding TeamLink
Using the Mobile App
Anyone interested in Social Selling And learning how to leverage social media to grow their business. This class
is perfect for anyone who works in sales who would like to learn how to use social media to increase sales, find new leads and opportunities and to keep your existing clients closer to you. Also, perfect if you are a business owner and cold calling is not your thing. We will show you strategies to find your ideal clients
the most in-depth Social Selling class run by a social selling expert and not just another training course
Reviews
Subjects
- B2b
- Sales Training
- Social Selling
- Social Media
- Modern sales
- Digital Sales
- Linkedin Training
- Sales navigator
- Marketing Strategy
- Selling with social
Teachers and trainers (1)
Course programme
- History of LinkedIn + Stats
- The LinkedIn Mindset
- How the LinkedIn network works
- How to Navigate LinkedIn
- Settings and Privacy
Setting Goals
- What do you want to achieve with LinkedIn
- Buyer Persona
- Advantages of having a personal brand
- Why A buyer Centric Profile is necessary
- Your Picture
- Your banner#
- Contact Info
- Websites
- Customised URL
- Twitter Handle#
- buyer Centric Headline
- your ABOUT Summary
- Call to action and Contact info
- Adding Rich Media
- Adding Experience
- link to your company page
- Adding more Richa Media
- Keywords
- Adding your education
- Quick look at Volunteering, Publications, Accomplishments
- Skills and endorsements
- Recommendations
- Searching for buyers
- Using Boolean Searches
- Using Filters
- Saving your searches
- Connection
- Connection Messages
- Who’s Viewed Your profile
- Getting Warm Introductions
- Accepting LinkedIn Connections
- Sending InMail’s
- Do company pages matter?
- Anatomy of a Company profile
- Create your company page
- Create a content Strategy
- Posting an update to your company page
- Posting Videos
- Why do you need to create content
- Articles v Posts
- What is curated Content
- What is created content
- 4-1-1- formula
- What are Groups
- Where are the Groups?
- Best Way to Use groups
- Create Your Own Group
LinkedIn Advertising OverviewSocial Selling Basics
- The Olden days of selling
- Whats changed
- What do you want to be known for
- Social Selling stats
- Your SSI Score
- Creating more conversations, increase win rates,
- 5 Step process – find, connect, nurture, follow, move to call
- How to steal your competitors clients
- Buyer Persona
- Importance of Personalisation
- Do your research
- Autotextlink.com
- Look at your first connection
- Reconnect
- View First – did they look back?
- Asking for an Introduction
- Connection Messages and reasons
- Who Viewed my profile
- Alumina
- Group Connections
- Upload from Mobile
- Upload from CSV
- Persons of Interest
- Meeting offline
- Giving Value
- What is ABS?
- ABS Message
- Tradeshow Messages
- Follow Up Messages
- other messaging hacks – ive research , blog request
- Stroking Their ego
- Giving Value -I saw this and thought of you
- Moving to a meeting or phone call
- Tracking Sheet
- Trigger Events
- Call to action
- What do your prospects care about? – addressing pain
- What is Sales Content Enablement?
- What is employee advocacy
- Types of content
- Gary V Content Model
- Curating Content – How to
- Influencers and your network
- Original Content – How to
- Do’s and Don’ts’s of Content Posting
- Content tools and hacks
- Record yourself
- Video yourself
- Blog content ideas
- Saving content – Pocket
- researching content – Bozzuto and Answer the public.com
- Finding content
- Scheduling Content
- Grammar is everything
- Gym Membership
- Your Social Selling Playbook
- Over my shoulder Social Sellers day
- Key Performance Indicators
- LinkedIn Algorithm
- Look at the different licensing options
- Look over the Sales Navigator interface
- Setting Sales Preferences
- SSI Score
- What are accounts
- Searching for Accounts
- What can we learn from insights
- Creating a Search
- Saving a search
- Adding tags and Notes
- Search for tags
- Optimising alerts and email notifications
- What are leads
- How to search for leads
- What can we learn from the profile
- Creating a Search
- Saving a search
- Adding tags and Notes
- Search for tags
- Optimising alerts and email notifications
- Creating a saved list of accounts
- Creating a saved list of Leads
- Warning 2 mailboxes
- How to send a message
- Icebreakers
- Inmails
- Over my shoulder look at how I use Sales Navigator
Social Selling MasterClass -