Specialist Professional Diploma in Social Media Marketing (Accredited by Digital Marketing Institute)

• Introduction
• Content Creation
• Content Outreach
• Facebook
• Twitter
• LinkedIn
• Google+
• Youtube
• Future Trends
• Strategy & Planning

Work through 30 hours of quality course materials split across 10 modules to develop a professional understanding of social media marketing.

• Begin with an introduction to the foundation principles and key channels of social media marketing.
• Learn how to develop an integrated and effective social media marketing strategy.
• Follow on with a module on content creation, its value and what makes it shareable.
• Look at content outreach including content seeding, promoting and distribution to achieve maximum reach.
• Develop an understanding of Facebook and plan an overall Facebook advertising strategy.
• Continue on to look at Twitter and how to use it to target potential customers. Also look at measurement using Twitter analytics.
• Follow with a module on how to use LinkedIn as an advertising platform, including everything from ad copy creation to measurement and more.
• Learn how to use Google+ to generate engagement, including how to use platform specific features like Events and Hangouts.
• Move on to Youtube and understand how it works as a content sharing platform.
• Examine future trends and learn how to integrate any social media platform into your social media marketing strategy.
• Finish with a module on strategy and planning to cultivate the essential skills needed to create and implement a successful model for a social media marketing strategy.