Sport Management, Bachelor's Degree

What to expect

In year one of the program you will build a solid foundation of business and sport management theory and skills with topics such as: Business Communications; Information Technology; Leadership & Organization of Sport; and The Business of Sport. In year two you will take a deeper dive into topics such as: Accounting; Law; Marketing; Adapted Sport and Physical Activity; Coaching; Facility Operations and Event Management with the option of an Internship. After completion of all courses in the first two years, you can exit with a diploma and/or continue into your third and fourth year of study to complete your degree.

In your third year you will continue developing analytical and relationship-building skills while strengthening your strategic and organizational planning skills with topics such as: Leadership in Sport; HR Management; Entrepreneurship; The Economics of Sport and Partnership and Stakeholder Management. In your fourth year you will integrate management, business, sport and socio-cultural knowledge that will prepare you to lead and manage in a variety of sport environments with topics such as: Media and Public Relations; Sport Analytics; Organizational Behaviour; Sport Law; Events & Major Games; Sport Marketing and Program management; and more internship opportunities. After completion of all courses from first year through fourth year, you will be eligible to graduate with the Bachelor of Sport Management Degree.