Sports Strength And Conditioning BSc (Hons)

pg00002 EDUCATIONAL AIMS OF THE PROGRAMME 1. To provide a coherent, rigorous, challenging and exciting experience for students to be able to emerge with the confidence, knowledge, understanding, skills and credentials to work effectively and satisfyingly in sports PR or progress to postgraduate study 2. To incorpórate the standards of the UK's leading professional PR body, the CIPR [Chartered Institute of Public Relations], in its syllabus for the Advanced Certifícate in Public Relations 3. To combine theoretical and practical elements as a constant dialogue focusing on real-world sports PR and measure progress and achievement through assessment of academic and vocational performance 4. To blend traditional core communication skills with the knowledge and techniques necessary to capitalise on the multi-media mix of modern PR operations 5. To offer Windows of insight and opportunity through guest lecturers from the sports PR industry, visits to sports PR operations, work placements and real-world project briefs designed by sports PR professionals 6. To inspire students to see their studies as a part of a life-long learning experience and to recognise the valué of their Communications expertise, transferable knowledge and skills essential to a huge range of enterprises, businesses and organisations. What is distinctive about this programme? BA [Hons] Sports PR/Journalism is recognised by the CIPR [Chartered Institute of Public Relations] and has a strong emphasis on the practical applications of Public Relations and Journalism as well as an emphasis on the theory of PR combined with an academic reflection on the history, nature and context of journalism. At Staffordshire University, you will be taught in all of these áreas of discipline by professionals who understand the theories and have considerable experience of appiying and testing those theories in the professional workplace. You will learn to utilise this experience and knowledge to guide you through the course. Lecturers on the Sports PR/Journalism award at Staffordshire University traditionally have cióse professional relationships with students. That is to say, tutors maintain an open-door policy whenever possible, with individual tutorial times built-in to many modules, to enable students to gain individual feedback, to ask questions, and to seek guidance/clarity on assignments and issues relating to Public Relations and Journalism. Award tutors at Staffordshire University maintain cióse professional relationships with contacts within the worlds of Public Relations and Journalism [which also includes former graduates now in full-time employment]. This facilitates the teaching and learning and also helps to maintain strong employment outcomes from the Award. A significant number of former graduates are now working in either Public Relations or Journalism and career destinations have included [to ñame just a few] Burnley FC, Burton Albion FC, Sunderland FC, Stoke City FC, Barnet FC, West Ham United FC, Derbyshire CCC, Paul Ridley Associates. </div>