Strategic Marketing

This programme has a strong emphasis on real-life case studies in order to give you a true understanding of strategic marketing practice, preparing students for a marketing career in a range of established businesses or entrepreneurial ventures. The course will be taught primarily by academics from the Business School, together with guest speakers from industry and the wider Imperial community, experts in their field. Technology is an integral part of the MSc Strategic Marketing programme. It will include a range of teaching innovations that will enhance your learning and bring digital media, and in particular social media, into the classroom. Student assignments will be submitted as wikis when appropriate and all material will be provided digitally rather than on paper. Websites will be used in a learning context, but students will also be required to develop a website as part of their business plan.

All applicants must apply online. Most courses don't have a formal closing date, but popular courses close when they are full, so you should apply early to avoid disappointment. There may also be funding deadlines that apply to you. You will need to upload documents with your applications, which may include transcripts and degree certificates. Offer holders will need to pay a deposit to secure your place. This will be deducted from the balance of...