Strategic Marketing for Insurance Services

EIMF - European Institute of Management and Finance

Course

In Nicosia (Cyprus)

£ 292 + VAT

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Description

  • Type

    Course

  • Location

    Nicosia (Cyprus)

  • Class hours

    14h

The insurance sector of Cyprus is changing. Increased competition, reduction of profit margins, the growth of bancassurance and the accumulation of inbound portfolios, require the development of new strategic ideas that provide flexibility and adaptation, in order for the sector to grow, and achieve measured goals.



Redesigning the strategic factors that affect this process and measuring the tactical effectiveness are both necessary to keep every player of the industry in a viable and growing future.

Facilities

Location

Start date

Nicosia (Cyprus)
See map
25 Megaron Street, Strovolos, Nicosia, 2032

Start date

JuneEnrolment now open
JuneEnrolment now open

About this course

Strategically examine the competitive environment of each player in the industry
Understand the benefits of generating strategic plans for different marketing mixes
Constructively use the tools of marketing strategy
Identify market niches that can be more efficient for their vision and goals
Study market indicators and take constructive action
Customize their marketing programme based on market conditions

Insurance directors
distribution office owners and supervisors (agents, advisors, subagents)
bank managers / supervisors who administer insurance,
management / supervisory staff of financial institutions who can benefit by learning to recognize the need to create a framework of creating new strategic plans

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Subjects

  • Market
  • Marketing
  • Insurance
  • Insurance Services
  • Business planning
  • Business Studies
  • Business Plan
  • Business Risk
  • Business French
  • Strategic Business
  • Core Strategy

Course programme

Training Outline

Strategic Business Planning

  • Competition Analysis – Core Strategy
  • Three (3) Fundamental Strategies and Five (5) Competitive Forces – Michael Porter
  • Brainstorming: Assessment of Competitive Techniques

The new strategy challenge

  • The Experience Curve and how it can be used
  • Product Portfolio – The BCG Matrix
  • Case study: Market analysis – company life cycles
  • Adapting to Strategic Applications of the PLC

Market Share and Growth Rates

  • Scale Economy and its applications
  • The 4 Differences of Big to Small in Market Share

Situational analysis – SWOT

  • Snowball Technique: Analysis of Internal and External Factors

Key Strategic Factors

  • Indicators of Progress Review – Critical Success Factors
  • Environmental Analysis
  • The S.M.A.R.T. Objectives

Marketing Strategy – The “marketing plan”

  • Exercise: Strategies relating to the Marketing Mix

See related categories

Strategic Marketing for Insurance Services

£ 292 + VAT

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